Archive | Customer Loyalty RSS feed for this section

Amazon’s $4 Billion E-Commerce War Chest

February 7, 2013

3 Comments

The Number of Marketplaces

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

Continue reading...

Apple vs. Google: The Mobile Search War Heats Up

September 26, 2012

Comments Off

With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google’s mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple’s alternative is […]

Continue reading...

Business-Specific Solutions With Experience Built In

June 28, 2007

0 Comments

Infor delivers integrated enterprise solutions as well as best-in-class stand-alone products that help our customers meet the essential challenges they face in today’s competitive global economy – challenges related to their supply chain, customers and suppliers, workforce, assets, product life cycles, operational and business performance and more – so they can prepare for the future […]

Continue reading...

Continuous Customer Dialogues: Strategies for Growth and Loyalty

June 28, 2007

0 Comments

Enterprising companies around the world are increasingly developing and implementing customer-centric growth strategies, based on deepening relationships with their customers, to emphasize long-term satisfaction over short-term sales conversions. With these strategies, the key indicator of success is customer lifetime value, a measurement of the customer’s value over the life of the relationship. Other key metrics […]

Continue reading...

Optimize Sales Performance and Deliver Profitable Marketing Results

June 28, 2007

0 Comments

Precision Marketing Propels Rapid Growth for MercuryMD

Generating sales leads used to be cited as the No. 1 obstacle to company growth. Now with sales productivity declining and competition increasing, the most critical challenge for many organizations is ensuring sales resources are focused on qualified, sales-ready leads in order to maximize sales results. Customer relationship management (CRM) or salesforce automation solutions have […]

Continue reading...

The Discipline of Marketing Leaders: Formulating Composite Strategy

June 28, 2007

0 Comments

Let’s start with a heretical idea: Despite overheated management rhetoric to the contrary, customer satisfaction is not necessarily the alpha and omega of good business. While “the customer comes first” makes sense in many situations, that sentiment must be qualified. For one thing, it’s unrealistic. It’s often too expensive to please every customer, every time. […]

Continue reading...

Winning Back ”Lost” Customers: Who Do You Woo – and How?

June 28, 2007

0 Comments

How many customers does your company lose every year? If you’re like the average company, up to 40 percent of your customers walk out the door and never come back. What’s worse, the “average” business is totally oblivious to its actual churn rate – so it does nothing to correct the problem. Even companies that […]

Continue reading...

The Intelligent Contact Center: Using Predictive Analytics to Generate Growth

June 28, 2007

0 Comments

Three customer communications experts discuss analytics for identifying and developing mission-critical customer contact strategies.

Are you under the gun to drive profitable new growth? Are you exploring new ways to meet your revenue targets while at the same time deepening customer relationships and improving loyalty? Are you interested in turning your contact center into a profit center to better leverage this underutilized asset?

Continue reading...

True Customer Insights. True CRM Profitability

June 28, 2007

0 Comments

Figure 1: Easy-to-Use, Easy-to-Deploy Software as a Service

Too often, even the best CRM solutions don’t have the ability to carry customer relationships through to the most profitable, or even the final sale. As a result companies often miss out on the full revenue and profit potential of their customer interactions. But now, TrueChoice® Solutions, Inc. bridges that gap with easy-to-use, real-time solutions […]

Continue reading...