Archive | Customer Loyalty RSS feed for this section

Amazon’s $4 Billion E-Commerce War Chest

February 7, 2013

3 Comments

The Number of Marketplaces

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

Continue reading...

Apple vs. Google: The Mobile Search War Heats Up

September 26, 2012

Comments Off

With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google’s mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple’s alternative is […]

Continue reading...

Optimize Sales Performance and Deliver Profitable Marketing Results

June 28, 2007

0 Comments

Precision Marketing Propels Rapid Growth for MercuryMD

Generating sales leads used to be cited as the No. 1 obstacle to company growth. Now with sales productivity declining and competition increasing, the most critical challenge for many organizations is ensuring sales resources are focused on qualified, sales-ready leads in order to maximize sales results. Customer relationship management (CRM) or salesforce automation solutions have […]

Continue reading...

Elevate Customers to the Core of Your Business

June 28, 2007

0 Comments

Customers want the best your company has to offer. To deliver, you need an integrated customer experience across all touch points throughout your organization. This requires a complete and consistent view of your customers. First-generation CRM promised these capabilities but has often fallen short. Historically, high cost, complexity and drawn-out implementations contributed to nearly a […]

Continue reading...

The Discipline of Marketing Leaders: Formulating Composite Strategy

June 28, 2007

0 Comments

Let’s start with a heretical idea: Despite overheated management rhetoric to the contrary, customer satisfaction is not necessarily the alpha and omega of good business. While “the customer comes first” makes sense in many situations, that sentiment must be qualified. For one thing, it’s unrealistic. It’s often too expensive to please every customer, every time. […]

Continue reading...

The Power to Know

June 28, 2007

0 Comments

Proven to Deliver Customer Intelligence for Marketing, Sales and Service In a business climate that punishes the inefficient and slow-moving, enterprises need agile strategies, clear-sighted decision making and the ability to focus scarce resources on the activities most likely to drive success. SAS helps you achieve all these goals, with integrated software and services that […]

Continue reading...

Winning Back ”Lost” Customers: Who Do You Woo – and How?

June 28, 2007

0 Comments

How many customers does your company lose every year? If you’re like the average company, up to 40 percent of your customers walk out the door and never come back. What’s worse, the “average” business is totally oblivious to its actual churn rate – so it does nothing to correct the problem. Even companies that […]

Continue reading...

Laying the Foundation for Long-Term CRM Value

June 28, 2007

0 Comments

After wrestling with first-generation customer relationship management solutions that were difficult to use, customize and integrate, organizations have learned the importance of having a CRM solution that is flexible enough to fit the way they do business – a solution that enables improved customer loyalty and profitability and supports innovation across the whole organization. This […]

Continue reading...

The Intelligent Contact Center: Using Predictive Analytics to Generate Growth

June 28, 2007

0 Comments

Three customer communications experts discuss analytics for identifying and developing mission-critical customer contact strategies.

Are you under the gun to drive profitable new growth? Are you exploring new ways to meet your revenue targets while at the same time deepening customer relationships and improving loyalty? Are you interested in turning your contact center into a profit center to better leverage this underutilized asset?

Continue reading...