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Amazon’s $4 Billion E-Commerce War Chest

February 7, 2013

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The Number of Marketplaces

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

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Apple vs. Google: The Mobile Search War Heats Up

September 26, 2012

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With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google’s mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple’s alternative is […]

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Smart-Enough Customer Decisions

June 28, 2007

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Think about the last great customer experience you had. Was it someone in a store who helped you with your problem? Perhaps it was a website that, against all expectations, allowed you to actually get things done. Maybe you spoke with a call center representative who was empowered to act. Perhaps a company actually made […]

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Marketing Mastery Matters

June 28, 2007

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A major Accenture study reveals that a significant investment in marketing is crucial to achieving high performance. But the skill levels that constitute mastery continue to shift, and today’s best practice can become tomorrow’s price of entry. No company can afford to be complacent. It’s not just a cup of coffee you’re looking for when […]

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Understanding Customer Intentions: Delivering a Satisfying Customer Experience

June 28, 2007

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Figure 1: Top Five Business Issues for Senior Executives

As far as business headlines go, one in particular has been pretty hard to ignore: Companies are once again focused on growth. To be precise, they are focused on the opportunities and challenges of increasing share and revenue by attracting, acquiring and retaining profitable customers – no easy task in the face of changing consumer […]

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Unlock the Value of Content to Transform Online Business

June 28, 2007

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Businesses today face a radically complex market landscape that presents many challenges: rapidly changing consumer preferences and expectations, an explosion in social computing and a dramatic shift in sales and marketing investments to the mobile and online worlds. To succeed, organizations must transform their online strategies by capitalizing on new ways of attracting and engaging customers.

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The Customer Service Challenge: Creating the ‘Perfect’ Customer Call

June 28, 2007

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Figure 1: Satisfaction Rate With Types of Customer Service

For many companies, seizing growth opportunities hinges on becoming more customer-centric while continuing to hold down operational costs. Unfortunately, achieving both goals simultaneously often proves difficult. Actions intended to lower service costs can severely compromise service quality, while high-quality, high-touch service may please customers but wreak havoc with the bottom line. In our experience, most […]

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Business-Specific Solutions With Experience Built In

June 28, 2007

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Infor delivers integrated enterprise solutions as well as best-in-class stand-alone products that help our customers meet the essential challenges they face in today’s competitive global economy – challenges related to their supply chain, customers and suppliers, workforce, assets, product life cycles, operational and business performance and more – so they can prepare for the future […]

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Continuous Customer Dialogues: Strategies for Growth and Loyalty

June 28, 2007

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Enterprising companies around the world are increasingly developing and implementing customer-centric growth strategies, based on deepening relationships with their customers, to emphasize long-term satisfaction over short-term sales conversions. With these strategies, the key indicator of success is customer lifetime value, a measurement of the customer’s value over the life of the relationship. Other key metrics […]

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