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Amazon’s $4 Billion E-Commerce War Chest

February 7, 2013

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The Number of Marketplaces

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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Business-Specific Solutions With Experience Built In

June 28, 2007

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Infor delivers integrated enterprise solutions as well as best-in-class stand-alone products that help our customers meet the essential challenges they face in today’s competitive global economy – challenges related to their supply chain, customers and suppliers, workforce, assets, product life cycles, operational and business performance and more – so they can prepare for the future […]

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Surviving and Thriving in the Customer-Driven Age

June 28, 2007

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As the global economy has become more interconnected and “flat,” the pressure to increase performance has accelerated. The demands for new market share, new revenues, new levels of efficiency and new levels of accountability – already intense – have become an urgent reality in executive suites on every continent. Yet for all of these demands, […]

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Silicon Valley Leader Turns Customer Insights Into Bottom-Line Profits

June 28, 2007

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Figure 1: Our customers believe in the benefit they receive from tools.

A well-known Fortune 100 technology manufacturer looked for an innovative solution that could increase sales and profits through a better understanding of global customer preferences. It found that solution in TrueChoice® Predictive Selling, a service of New York-based TrueChoice® Solutions, Inc. Today the manufacturer has discovered a unique win-win-win approach in which: The manufacturer wins […]

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True Customer Insights. True CRM Profitability

June 28, 2007

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Figure 1: Easy-to-Use, Easy-to-Deploy Software as a Service

Too often, even the best CRM solutions don’t have the ability to carry customer relationships through to the most profitable, or even the final sale. As a result companies often miss out on the full revenue and profit potential of their customer interactions. But now, TrueChoice® Solutions, Inc. bridges that gap with easy-to-use, real-time solutions […]

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Coke’s New Marketing Platform Bubbles to the Surface

June 28, 2007

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Two and a half years ago, a team of marketing executives met in their downtown Atlanta headquarters to chart the future of their brand in the uncertain frontier of interactive marketing. What makes the story unusual is that the brand is one of the most recognized trademarks in the world, with a market value of nearly $100 billion. Even more remarkable is the nature of the online initiatives that were set into motion and are only now starting to come to fruition.

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Understanding Customer Intentions: Delivering a Satisfying Customer Experience

June 28, 2007

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Figure 1: Top Five Business Issues for Senior Executives

As far as business headlines go, one in particular has been pretty hard to ignore: Companies are once again focused on growth. To be precise, they are focused on the opportunities and challenges of increasing share and revenue by attracting, acquiring and retaining profitable customers – no easy task in the face of changing consumer […]

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Elevate Customers to the Core of Your Business

June 28, 2007

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Customers want the best your company has to offer. To deliver, you need an integrated customer experience across all touch points throughout your organization. This requires a complete and consistent view of your customers. First-generation CRM promised these capabilities but has often fallen short. Historically, high cost, complexity and drawn-out implementations contributed to nearly a […]

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