Archive | Customer Intelligence RSS feed for this section

Amazon’s $4 Billion E-Commerce War Chest

February 7, 2013

3 Comments

The Number of Marketplaces

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

Continue reading...

Let’s Call it ‘Anti-social’ Media

August 2, 2012

Comments Off

I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

Continue reading...

The Power to Know

June 28, 2007

0 Comments

Proven to Deliver Customer Intelligence for Marketing, Sales and Service In a business climate that punishes the inefficient and slow-moving, enterprises need agile strategies, clear-sighted decision making and the ability to focus scarce resources on the activities most likely to drive success. SAS helps you achieve all these goals, with integrated software and services that […]

Continue reading...

Attaining Cutting-Edge CRM From Existing Systems

June 28, 2007

Comments Off

Applying adaptive CRM capabilities to CRM and other customer-facing systems enables the enterprise to learn from their customer interactions in real time to continuously refine the best next action or best next offer. Adaptive capabilities enable customer-facing systems to capture details about a customer interaction where they were not able to do so before, pumping […]

Continue reading...

Laying the Foundation for Long-Term CRM Value

June 28, 2007

0 Comments

After wrestling with first-generation customer relationship management solutions that were difficult to use, customize and integrate, organizations have learned the importance of having a CRM solution that is flexible enough to fit the way they do business – a solution that enables improved customer loyalty and profitability and supports innovation across the whole organization. This […]

Continue reading...

Transform Customer Data Into Profit

June 28, 2007

0 Comments

Customer-first. Customer-focused. Customer- driven. Customer-centric. Customerobsessed. The words have been bandied about in the management lexicon in the last few decades as though each new wave of strategists were the first to realize that revenue comes … from customers. That fact seems self-evident, but what has been less clear is how to fully capitalize on […]

Continue reading...

CRM and the Move Toward Preconfigured Solutions

June 28, 2007

0 Comments

This paper looks at the merits of preconfigured solutions in CRM and whether or not the absence of customization is actually harming customer service. The disconnect between customer relationship management (CRM) applications and the reality of customer experiences will also be examined. As technology and automation become more pervasive, the customer is feeling more alienated […]

Continue reading...

CRM Without Compromise: A Strategy to Outsmart and Outgrow Your Competition

June 28, 2007

0 Comments

Investments in CRM applications have produced a broad spectrum of results. Some companies experienced dramatic increases in revenue and customer satisfaction along with significant cost savings, while other companies have experienced limited returns and disappointing results. The benefits would be greater if more companies took CRM to the next level by designing their CRM strategy […]

Continue reading...

Making the Pivot: The New Playing Field of Customer Experience Management

June 28, 2007

0 Comments

The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath away. Nearly any sports fan can recall a game-changing play that enabled the team to take the upper hand and demoralize the competition. Businesses today need to be equally agile when managing their […]

Continue reading...