Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week. His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]
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August 2, 2012
I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]
Nikonâs implementation of its customer experience management strategy demonstrates the power of knowing your customers. It also shows the importance of understanding their needs as well as what motivates them to continue doing business with you. With revenues of more than $5.9 billion, the Nikon brand is respected globally by consumers for its innovations in […]
Businesses today face a radically complex market landscape that presents many challenges: rapidly changing consumer preferences and expectations, an explosion in social computing and a dramatic shift in sales and marketing investments to the mobile and online worlds. To succeed, organizations must transform their online strategies by capitalizing on new ways of attracting and engaging customers.
Infor delivers integrated enterprise solutions as well as best-in-class stand-alone products that help our customers meet the essential challenges they face in todayâs competitive global economy â challenges related to their supply chain, customers and suppliers, workforce, assets, product life cycles, operational and business performance and more â so they can prepare for the future […]
As the global economy has become more interconnected and âflat,â the pressure to increase performance has accelerated. The demands for new market share, new revenues, new levels of efficiency and new levels of accountability â already intense â have become an urgent reality in executive suites on every continent. Yet for all of these demands, […]
A well-known Fortune 100 technology manufacturer looked for an innovative solution that could increase sales and profits through a better understanding of global customer preferences. It found that solution in TrueChoice® Predictive Selling, a service of New York-based TrueChoice® Solutions, Inc. Today the manufacturer has discovered a unique win-win-win approach in which: The manufacturer wins […]
Too often, even the best CRM solutions don’t have the ability to carry customer relationships through to the most profitable, or even the final sale. As a result companies often miss out on the full revenue and profit potential of their customer interactions. But now, TrueChoice® Solutions, Inc. bridges that gap with easy-to-use, real-time solutions […]
Two and a half years ago, a team of marketing executives met in their downtown Atlanta headquarters to chart the future of their brand in the uncertain frontier of interactive marketing. What makes the story unusual is that the brand is one of the most recognized trademarks in the world, with a market value of nearly $100 billion. Even more remarkable is the nature of the online initiatives that were set into motion and are only now starting to come to fruition.