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Surviving the Turmoil

January 1, 2009

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With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is now. Political pressure and climate change are going to drive massive investments in renewable and clean energy and smart grid technology. These investments will empower customers through the launch and adoption of demand response and energy efficiency programs.

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Customer Relationships and the Economy

January 1, 2009

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A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities and their customers. In Western European markets, price increases across gas, electricity and water, combined with increased corporate earnings, left many utilities in the uncomfortable position of being seen as profiteering from customers unable to change suppliers for significant benefit.

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The Customer-Focused Utility

January 1, 2008

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THE CHANGING DYNAMICS OF CUSTOMER RELATIONSHIPS

The utilities industry is in transition. External factors – including shifts in governmental policies, a globally felt sense of urgency about conserving energy, advances in power generation techniques and new technologies – are driving massive changes throughout the industry. Utilities are also under internal pressure to prevent profit margins from eroding.

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Improving Call Center Performance Through Process Enhancements

January 1, 2008

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The great American philosopher Yogi Berra once said, “If you don’t know where you’re going, chances are you will end up somewhere else.” Yet many utilities possess only a limited understanding of their call center operations, which can prevent them from reaching the ultimate goal: improving performance and customer satisfaction, and reducing costs.

Utilities face three key barriers in seeking to improve their call center operations:

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Attaining Cutting-Edge CRM From Existing Systems

June 28, 2007

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Applying adaptive CRM capabilities to CRM and other customer-facing systems enables the enterprise to learn from their customer interactions in real time to continuously refine the best next action or best next offer. Adaptive capabilities enable customer-facing systems to capture details about a customer interaction where they were not able to do so before, pumping […]

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Accelerate Marketing Productivity

June 28, 2007

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Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an enterprise marketing management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™, which uses a services-oriented architecture (SOA) that eliminates marketing as […]

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Transitioning From SFA to CRM

June 28, 2007

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Figure 1: CRM is SFA plus…

In a recent study of sales executives, we were astonished to learn that sales organizations have gotten all they will get from sales technology! Some sales executives told us that the salesforce automation (SFA) revolution was over. Since this study was not a survey but a series of in-depth interviews, we dug a little deeper […]

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Laying the Foundation for Long-Term CRM Value

June 28, 2007

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After wrestling with first-generation customer relationship management solutions that were difficult to use, customize and integrate, organizations have learned the importance of having a CRM solution that is flexible enough to fit the way they do business – a solution that enables improved customer loyalty and profitability and supports innovation across the whole organization. This […]

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Leading Provider of Enterprise Marketing Management Solutions

June 28, 2007

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Unica® Corporation (NASDAQ:UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica’s Affinium® software streamlines the entire marketing process for brand, relationship and Internet marketing – from planning and budgeting to project management, execution and […]

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