We’ve all seen social media portals dominate the online space over the past few years and develop into a mainstream activity for most businesses. With a reported 532m users on Twitter, 150m business professionals on LinkedIn and over 845m Facebook users worldwide, it becomes increasingly interesting to witness how this phenomenon continues to affect brand […]
Archive | Branding RSS feed for this section
August 20, 2012
June 28, 2012
March 10, 2010
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers and set themselves apart from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer value.”
There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.
Feature Co-branded Messaging –
Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often have a very loyal member base to benefit from, maximizing conversions is obviously key.
How does one achieve this? Through co-branded initiatives.
After a rough start, the biggest social network is setting the standard in the newest area of performance marketing.
While most publishers are scrambling to find their place in social media, Facebook is quickly perfecting performance marketing techniques that have the potential of reshaping online advertising on a scale unseen since the rise of search engine optimization. Its recent hookups with some of the world’s biggest brands offer a glimpse of the future, and it isn’t a pretty sight for affiliates.
As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more online marketers are using the pay-for-results model to deliver the results they seek. Add to the mix the rapid pace of technological innovation and the desire for more brands and agencies to sink their teeth into our industry and it’s easy to see we are at a major inflection point for performance marketing. In order to seize the opportunity, we have to take a step back and examine the role that trust and integrity play in our future success.
October 22, 2009
The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content.
It’s hard to say which is more surprising: that the fourth-largest website has only two dozen employees or that it doesn’t make any money. But one thing that almost never raises an eyebrow about Wikipedia.org is that it’s outrageously popular.
January 1, 2008
It’s been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS’ "60 Minutes" asked the agency’s co-founders what the company does, the answer was none too clear.
June 28, 2007
A major Accenture study reveals that a significant investment in marketing is crucial to achieving high performance. But the skill levels that constitute mastery continue to shift, and todayâs best practice can become tomorrowâs price of entry. No company can afford to be complacent. Itâs not just a cup of coffee youâre looking for when […]