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Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012

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Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

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Walking the Line Between Commerce and Regulatory Compliance

August 2, 2012

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It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and […]

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The Rise of Alternative Investments

July 30, 2007

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Much has been written about the “perfect storm” of corporate accounting scandals, pension crises and subsequent legislative backlash, which resulted in a decline in the funded status of defined benefit plans as well as an increase in the expense recognition and contribution requirements for those plans. Hindsight now reveals that these problems might have been […]

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CASE STUDY: Blythe J. McGarvie

July 30, 2007

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Aided by advances in technology, which have helped us achieve more accurate results in less time, executives have built a body of work that has come to be collectively known as business performance management (BPM). During the early days of this discipline, my peers and I developed tools and techniques to better operate and manage […]

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Helping Companies Minimize Risk and Expand Sales

July 30, 2007

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Can a company be innovative even though it has been offering basically the same product for more than 100 years? Of course it can, and Euler Hermes ACI proves it. Euler Hermes ACI – which began as American Credit Indemnity (ACI) – has insured and managed trade receivables in the United States since 1893, which […]

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Elevating Finance to the Strategic Level

July 30, 2007

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Financial decision makers now have the opportunity to play an increasingly strategic role within their organizations. Unfortunately they may be suffering from a condition that diminishes their ability to plan and manage risk effectively. Think about it; are you experiencing any of these symptoms? Poor visibility into current results; Lack of understanding of future performance […]

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An Overview of Trade Credit Insurance

July 30, 2007

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Financial executives must continuously balance the cost of doing business with the risk of doing business. Each time a dollar of revenue is produced, all costs incurred by generating that dollar are thoroughly analyzed in an effort to maximize the profit margin. The hundreds of billions of dollars in losses associated with bad debt charge-offs […]

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Turning IT Services Change From a Minefield to a Gold Mine

July 30, 2007

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If you haven’t reviewed the performance of your IT services in at least 18 months, chances are good that 20 percent or more of your spending is being wasted. As experienced CFOs who manage technology-buying decisions know, however, there’s a strong reason to hold back on plans to optimize hosting, networking, content delivery and other […]

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Using Enterprise Risk Management to Evaluate Acquisitions and New Ventures

July 30, 2007

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Standard & Poor’s Ratings Services uses the enterprise risk management (ERM) evaluation process to distinguish between those financial services firms that are able to moderate incidences of unexpected losses and thus improve the level of risk-adjusted returns, and those that do not have this capability. When resolving the credit implications of a major acquisition or […]

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