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Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012

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Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

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Walking the Line Between Commerce and Regulatory Compliance

August 2, 2012

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It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and […]

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Measuring the Effectiveness and Performance of Your Program

July 30, 2007

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Managing governance, risk and compliance (GRC) in the current era of enforcement, shareholder suits and explosive class action activity poses huge risks if you fail – and presents game-changing opportunities if you choose to embrace them. Over the past few years, organizations have focused significant time, energy and resources on designing, implementing and improving governance, […]

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Strategies for Assessing Risk

July 30, 2007

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In today’s business environment – increasingly global in nature and more competitive than ever – the failure to properly recognize and manage risk can undermine the strategic intents of the enterprise. The ability to recognize and manage risk effectively not only helps a company meet its many obligations and goals, but a thoughtfully planned and well-executed […]

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Weighing the Options for Funding Nonqualified Benefits

July 30, 2007

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Over the past several years, there have been laws enacted to address perceived abuses in the area of executive compensation. In addition, rating agencies are beginning to cast a negative eye on corporate balance sheets with unfunded benefit liabilities. In light of these regulations, this article focuses on the “new reality” of funding nonqualified plans. […]

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The Rise of Alternative Investments

July 30, 2007

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Much has been written about the “perfect storm” of corporate accounting scandals, pension crises and subsequent legislative backlash, which resulted in a decline in the funded status of defined benefit plans as well as an increase in the expense recognition and contribution requirements for those plans. Hindsight now reveals that these problems might have been […]

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Helping Companies Minimize Risk and Expand Sales

July 30, 2007

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Can a company be innovative even though it has been offering basically the same product for more than 100 years? Of course it can, and Euler Hermes ACI proves it. Euler Hermes ACI – which began as American Credit Indemnity (ACI) – has insured and managed trade receivables in the United States since 1893, which […]

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An Overview of Trade Credit Insurance

July 30, 2007

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Financial executives must continuously balance the cost of doing business with the risk of doing business. Each time a dollar of revenue is produced, all costs incurred by generating that dollar are thoroughly analyzed in an effort to maximize the profit margin. The hundreds of billions of dollars in losses associated with bad debt charge-offs […]

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Using Enterprise Risk Management to Evaluate Acquisitions and New Ventures

July 30, 2007

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Standard & Poor’s Ratings Services uses the enterprise risk management (ERM) evaluation process to distinguish between those financial services firms that are able to moderate incidences of unexpected losses and thus improve the level of risk-adjusted returns, and those that do not have this capability. When resolving the credit implications of a major acquisition or […]

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