The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied to a bogus work-at-home product. By deceptively using the name and logo of the Internet search company Google Inc. and falsely promising that consumers could earn $100,000 in six months, the FTC charged, [...]
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Q&A with LinkConnector on Event and Cookie Attribution
August 29, 2012
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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is [...]
Summer Conference Recap: Accountability and Compliance Take Center Stage
August 23, 2012
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It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts [...]
Walking the Line Between Commerce and Regulatory Compliance
August 2, 2012
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It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and [...]
Affiliates Still Losing Commissions To Cookie-Stuffing
June 28, 2012
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The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding multiple merchants while using javascript to try and conceal what is happening: What CouponsUniversity is doing a little different in their scheme, is that they pick up on the error event raised by [...]
CASE STUDY: Infor
July 30, 2007
RSA Security Inc. is the expert in protecting online identities and digital assets. The inventor of core security technologies for the Internet, the company leads the way in strong authentication, encryption and antifraud protection, bringing trust to millions of user identities and the transactions that they perform. With a strong reputation built on a 20-year [...]
The Finance Function in Financial Services
July 30, 2007
Retail, commercial and capital marketsâ banking organizations face tremendous pressure to scale their operations and do more with less. Major banks that achieve scale can gain significant competitive advantage over those that operate business units as separate entities with separate infrastructures and cost structures.
The need for scale, coupled with increasing cross-border operations and greater demand to support product innovation, is compelling large-scale banks to assess their overall operational and cost management strategies.
Public Sector CFO Transformation for Performance and Accountability
July 30, 2007
Since 1990, leaders of both parties in Congress and the executive branch have agreed that federal agencies must improve their financial managment. Congress has repeatedly passed laws – including the Chief Financial Officer’s Act of 1990 and the Accountability of Tax Dollars Act of 2002 – mandating such improvements.
A New Way to Achieve Internal Control of Your Revenue
July 30, 2007
Efficient Revenue Compliance in Todayâs Regulatory Environment Achieving accurate, timely and efficient revenue reporting has become a formidable task in todayâs environment of fast-changing business requirements and stringent regulatory oversight. Ever-changing business models in many industries have generated complex accounting rules and processes for determining revenue. As a result, immaculate revenue reporting is now a [...]

















September 20, 2012
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