Archive | Regulation and Compliance RSS feed for this section

$2 Million Refunded From “Google Money Tree” Scam

September 20, 2012

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The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied to a bogus work-at-home product. By deceptively using the name and logo of the Internet search company Google Inc. and falsely promising that consumers could earn $100,000 in six months, the FTC charged, […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Summer Conference Recap: Accountability and Compliance Take Center Stage

August 23, 2012

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It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts […]

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Walking the Line Between Commerce and Regulatory Compliance

August 2, 2012

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It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and […]

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Affiliates Still Losing Commissions To Cookie-Stuffing

June 28, 2012

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The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding multiple merchants while using javascript to try and conceal what is happening: What CouponsUniversity is doing a little different in their scheme, is that they pick up on the error event raised by […]

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Benefits of XBRL for Finance Executives

July 30, 2007

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Many finance executives these days are wondering, “What is XBRL and what’s in it for me?” Though most have heard of XBRL, very few know what this new technology standard can do for them or how their companies can benefit from it. First introduced in the late 1990s, XBRL has loomed on the horizon for […]

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Transforming Finance in the Journey to Value-Based Management

July 30, 2007

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Many businesses view performance management as a “soft science” with few obvious benefits. However, there’s clear evidence that a comprehensive enterprise performance management (EPM) approach can make a major difference in the way that companies plan, forecast, monitor and manage business performance. Benefits can include: EPM improves the execution of organizational strategy. By facilitating better […]

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What”s Troubling Finance?

July 30, 2007

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The office of finance is currently undergoing a sea change. Our world has shifted dramatically, and a host of new challenges have emerged. Many of the attributes that made finance an attractive career choice are now hidden in a swamp of compliance, disclosures, litigation and controls, and the rewards for this profession are getting increasingly […]

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Partnering With CFOs to Build the XBRl-Enabled Company

July 30, 2007

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Hitachi America, Ltd. XBRL Business Unit delivers superior Extensible Business Reporting Language (XBRL) solutions that improve corporate governance, restore shareholder confidence and enable market agility by delivering correct actionable data in real time. Hitachi is a pioneer in the development of XBRL products and services for the financial and business communities. In addition to developing […]

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