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Digital River World Payments to Provide European Payments Services for Skullcandy

December 11, 2012

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Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced that it signed a global payments agreement with Skullcandy, Inc. (NASDAQ: SKUL), a high-growth performance lifestyle audio brand. Skullcandy is using the Digital River World Payments solution to build a localized European e- […]

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Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012

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Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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$2 Million Refunded From “Google Money Tree” Scam

September 20, 2012

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The Federal Trade Commission is mailing 93,086 refund checks totaling nearly $2.3 million to consumers who allegedly were charged hidden fees tied to a bogus work-at-home product. By deceptively using the name and logo of the Internet search company Google Inc. and falsely promising that consumers could earn $100,000 in six months, the FTC charged, […]

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Automate! 8 Coupon Feed Tools That Really Work

September 20, 2012

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Coupon feeds are a great way to make money but automating around them can be technically intimidating. There are lots of tools around that can help. Geno Prussakov brings his list together in a great post: “This is one of the most powerful coupon integration tools out there. The solution “offers an automated, customized affiliate […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Summer Conference Recap: Accountability and Compliance Take Center Stage

August 23, 2012

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It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past. Despite the close proximity of the two shows, each continues to offer a different kind of value. LeadsCon attracts […]

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The Effects Of Social Media On Brand Reputation Within The Performance Channel

August 20, 2012

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We’ve all seen social media portals dominate the online space over the past few years and develop into a mainstream activity for most businesses. With a reported 532m users on Twitter, 150m business professionals on LinkedIn and over 845m Facebook users worldwide, it becomes increasingly interesting to witness how this phenomenon continues to affect brand […]

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