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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Elusive Integration: Linking Sales and Operations Planning

September 12, 2005

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Mapping customer delivery requirements against the realities of supply chain capability is often an endless source of friction. Demand forecasts are constantly changing, customer needs are ever more specific, and service requirements are rising in every industry. Growing overseas sourcing makes seasonal fluctuations tougher and places greater stress on intra- and inter-organizational communications. Supply chain integration has long promised to smooth the wrinkles between sales and operations planning.

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Rebuilding the 21st Century on Demand

September 12, 2005

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Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Don’t be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]

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Interview: How to use the quantum mechanics of retail to improve profitability.

September 12, 2005

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ASCET: What has changed in Crate and Barrel’s inventory management process since 4R and Crate and Barrel began working together? Ed Rennemann (ER): We had not changed our store replenishing process since 1984. Historically, we have given our store managers the visibility to see what was available in the DC along with rates of sale […]

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Supply Chain Collaboration Checkup

September 12, 2005

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Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, the more benefits both parties can reap.[1] Though most trading partners would conceptually agree with collaboration as a useful business practice, translating this belief into a well-defined, easily measured process proved difficult. For […]

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Quick-Change Supply Chains

September 12, 2005

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We may never see a television series about supply chains. However, nearly everyone is familiar with Survivor, where the best players develop fast-changing strategies to outdo competitors and persevere through shifting conditions. “Outwit, outplay, outlast” is the show’s motto. So perhaps Survivor can be viewed as a good model – a template, in fact – […]

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Supply Chain Optimization For Retailers and Suppliers

September 12, 2005

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Founded by leading academics Dr. Marshall Fisher of The Wharton School and Dr. Ananth Raman of Harvard Business School, 4R’s cutting-edge technologies leverage their groundbreaking research to help companies such as Crate and Barrel, Linens ‘n Things and Footstar improve inventory efficiency and drive profits to higher levels. Profit Optimizing The Inventory Asset Retailers increasingly […]

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U.S. Marine Corps Logistics Modernization and Portfolio Management

September 12, 2005

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Smart warfare. We never stop trying to fight battles better – to increase the effectiveness and lethality of our Marines when confronting the enemy. By doing so we accomplish our missions faster and save lives. At the opposite end of the spectrum from the battlefield, on a much less visible front, we never stop trying […]

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Aligning Supply Chain Management With Utility Operations

September 12, 2005

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The 21st century has been tough on public utilities. A look at the Dow Jones Utility Average – with an average return of negative 20 percent over the last four years – demonstrates how many utilities have struggled. Some of those woes reflect a sluggish economy and investors’ view that public utilities are a slow-growth […]

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