The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]
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June 28, 2012
Smart warfare. We never stop trying to fight battles better to increase the effectiveness and lethality of our Marines when confronting the enemy. By doing so we accomplish our missions faster and save lives. At the opposite end of the spectrum from the battlefield, on a much less visible front, we never stop trying […]
Cascade Designs is a Seattle-based manufacturing company. Established in 1973 by two ex-Boeing engineers, we make and sell products that enhance the active lifestyles of our consumers. Our primary line of business is selling products that allow millions of people to enjoy the great outdoors. Our outdoor brands include Therm-a-Rest, Mountain Safety Research, SealLine, Platypus […]
View The buzz surrounding radio frequency identification (RFID) is getting louder. Last week Wal-Mart announced that its initial use of radio-transmitting inventory tags has reduced out-of-stock merchandise by 16 percent at the company’s stores where those tags are in use. According to Linda Dillman, Wal-Mart’s chief information officer, the company is able to restock RFID-tagged […]
Today, the concept that the service business can be the profit engine for product manufacturers and resellers looking to achieve high performance is not new or even particularly insightful.
Many companies, such as Caterpillar and General Electric, have understood this premise for decades and they have driven their bottom line with service profits. Others, such as Dell and Home Depot, have recently scaled up their service capabilities to capture profit while simultaneously growing their top line.
The sales and operations planning (S&OP) process has been around for decades. I have discussed it in most of my presentations on demand planning and forecasting since the mid-1990s and have been polling audiences along the way. One-third of the early audiences were composed of individuals from companies that had implemented S&OP, while for recent […]
Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Dont be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]
Assessment Increasingly, OEMs, manufacturers and distributors are realizing that their decisions regarding demand, supply, capacity and products can carry unintended consequences. Often they make decisions without anticipating what prove to be inevitable trade-offs, such as the effect that taking an unplanned order may have on purchase cancellations and overall profitability. The source of the problem […]
Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, the more benefits both parties can reap. Though most trading partners would conceptually agree with collaboration as a useful business practice, translating this belief into a well-defined, easily measured process proved difficult. For […]