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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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The Return of Sales and Operations Planning

September 12, 2005

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View It has been nearly 20 years since Dick Ling and Walter Goddard first wrote about sales and operations planning in their book Orchestrating Success. Drawing on years of consulting engagements, the authors described how successful companies link their sales and marketing planning directly to the operations side of the business. They noted how the […]

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What”s Missing from Business Intelligence for Supply Chains?

September 12, 2005

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Assessment In the 1980s, finance and telecommunications companies pioneered the use of business intelligence (BI) technology to support financial and market analysis of the large volumes of electronic data they had begun to accumulate. The need for BI capabilities grew in the ’80s and ’90s in other industries, as companies began capturing data electronically across […]

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Managing the Aviation and Defense Supply Chain

September 12, 2005

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Effective management of the supply chain over the last decade has helped several leading corporations gain market share, reduce costs and deliver more value to their shareholders. However, the aviation and defense industry has lagged its peers in adopting supply chain management practices. If one digs deeper, they will find several reasons that have driven […]

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Supply Chain Services for Aviation And Defense Aftermarket

September 12, 2005

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Aviall, Inc. (NYSE:AVL) is a leading provider of aftermarket supply chain management services for the aviation and defense industries. As the world’s largest independent provider of aviation parts, the Aviall Services business unit markets and distributes products for over 220 manufacturers and offers approximately 660,000 catalog items from 37 customer service centers located in North […]

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Interview: Marc Onetto, Executive Vice President of Operations, Solectron

September 12, 2005

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ASCET: Solectron has implemented lean logistics extensively. Have you achieved a pull model of demand-centric inventory with this approach? Marc Onetto (MO): Lean logistics is a journey, not a destination. If you asked Toyota today if they have perfect demand-centric inventory, I think they would tell you that they still have things to improve – […]

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Subaru Defies the Directed Parts Industry Status Quo

September 12, 2005

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Retail inventory management is what many automotive manufacturers call their attempt at vendor-managed inventory. As with all inventory-dependent industries, wrestling with inventories and balances is a huge battle with every original equipment manufacturer building and supporting multiple vehicle models, each with thousands of individual parts. Many automotive manufacturers have tried to control their dealers’ replacement […]

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A Small Company With Big Supply Chain Designs

September 12, 2005

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Cascade Designs is a Seattle-based manufacturing company. Established in 1973 by two ex-Boeing engineers, we make and sell products that enhance the active lifestyles of our consumers. Our primary line of business is selling products that allow millions of people to enjoy the great outdoors. Our outdoor brands include Therm-a-Rest, Mountain Safety Research, SealLine, Platypus […]

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Creating an Information-Driven Supply Chain With Oracle Supply Chain Management

September 12, 2005

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Increasingly unique and unpredictable customer demands for innovation, speed, quality and service compel supply chain participants to rapidly adopt new e-business practices. These practices allow companies to lower costs, increase velocity and drive new business, enabling them to survive and thrive in an increasingly competitive environment. Creating a supply chain that fosters collaboration and offers […]

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