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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Interview: Marc Onetto, Executive Vice President of Operations, Solectron

September 12, 2005

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ASCET: Solectron has implemented lean logistics extensively. Have you achieved a pull model of demand-centric inventory with this approach? Marc Onetto (MO): Lean logistics is a journey, not a destination. If you asked Toyota today if they have perfect demand-centric inventory, I think they would tell you that they still have things to improve – […]

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Subaru Defies the Directed Parts Industry Status Quo

September 12, 2005

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Retail inventory management is what many automotive manufacturers call their attempt at vendor-managed inventory. As with all inventory-dependent industries, wrestling with inventories and balances is a huge battle with every original equipment manufacturer building and supporting multiple vehicle models, each with thousands of individual parts. Many automotive manufacturers have tried to control their dealers’ replacement […]

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A Small Company With Big Supply Chain Designs

September 12, 2005

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Cascade Designs is a Seattle-based manufacturing company. Established in 1973 by two ex-Boeing engineers, we make and sell products that enhance the active lifestyles of our consumers. Our primary line of business is selling products that allow millions of people to enjoy the great outdoors. Our outdoor brands include Therm-a-Rest, Mountain Safety Research, SealLine, Platypus […]

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Creating an Information-Driven Supply Chain With Oracle Supply Chain Management

September 12, 2005

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Increasingly unique and unpredictable customer demands for innovation, speed, quality and service compel supply chain participants to rapidly adopt new e-business practices. These practices allow companies to lower costs, increase velocity and drive new business, enabling them to survive and thrive in an increasingly competitive environment. Creating a supply chain that fosters collaboration and offers […]

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What’s Required to Dominate In the Service Business

September 12, 2005

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Today, the concept that the service business can be the profit engine for product manufacturers and resellers looking to achieve high performance is not new or even particularly insightful.

Many companies, such as Caterpillar and General Electric, have understood this premise for decades – and they have driven their bottom line with service profits. Others, such as Dell and Home Depot, have recently scaled up their service capabilities to capture profit while simultaneously growing their top line.

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Elusive Integration: Linking Sales and Operations Planning

September 12, 2005

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Mapping customer delivery requirements against the realities of supply chain capability is often an endless source of friction. Demand forecasts are constantly changing, customer needs are ever more specific, and service requirements are rising in every industry. Growing overseas sourcing makes seasonal fluctuations tougher and places greater stress on intra- and inter-organizational communications. Supply chain integration has long promised to smooth the wrinkles between sales and operations planning.

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Rebuilding the 21st Century on Demand

September 12, 2005

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Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Don’t be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]

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Interview: How to use the quantum mechanics of retail to improve profitability.

September 12, 2005

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ASCET: What has changed in Crate and Barrel’s inventory management process since 4R and Crate and Barrel began working together? Ed Rennemann (ER): We had not changed our store replenishing process since 1984. Historically, we have given our store managers the visibility to see what was available in the DC along with rates of sale […]

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