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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Interview: How to use the quantum mechanics of retail to improve profitability.

September 12, 2005

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ASCET: What has changed in Crate and Barrel’s inventory management process since 4R and Crate and Barrel began working together? Ed Rennemann (ER): We had not changed our store replenishing process since 1984. Historically, we have given our store managers the visibility to see what was available in the DC along with rates of sale […]

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Supply Chain Collaboration Checkup

September 12, 2005

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Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, the more benefits both parties can reap.[1] Though most trading partners would conceptually agree with collaboration as a useful business practice, translating this belief into a well-defined, easily measured process proved difficult. For […]

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Quick-Change Supply Chains

September 12, 2005

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We may never see a television series about supply chains. However, nearly everyone is familiar with Survivor, where the best players develop fast-changing strategies to outdo competitors and persevere through shifting conditions. “Outwit, outplay, outlast” is the show’s motto. So perhaps Survivor can be viewed as a good model – a template, in fact – […]

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Supply Chain Optimization For Retailers and Suppliers

September 12, 2005

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Founded by leading academics Dr. Marshall Fisher of The Wharton School and Dr. Ananth Raman of Harvard Business School, 4R’s cutting-edge technologies leverage their groundbreaking research to help companies such as Crate and Barrel, Linens ‘n Things and Footstar improve inventory efficiency and drive profits to higher levels. Profit Optimizing The Inventory Asset Retailers increasingly […]

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U.S. Marine Corps Logistics Modernization and Portfolio Management

September 12, 2005

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Smart warfare. We never stop trying to fight battles better – to increase the effectiveness and lethality of our Marines when confronting the enemy. By doing so we accomplish our missions faster and save lives. At the opposite end of the spectrum from the battlefield, on a much less visible front, we never stop trying […]

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Aligning Supply Chain Management With Utility Operations

September 12, 2005

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The 21st century has been tough on public utilities. A look at the Dow Jones Utility Average – with an average return of negative 20 percent over the last four years – demonstrates how many utilities have struggled. Some of those woes reflect a sluggish economy and investors’ view that public utilities are a slow-growth […]

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Cents and Sensorability

September 12, 2005

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View The buzz surrounding radio frequency identification (RFID) is getting louder. Last week Wal-Mart announced that its initial use of radio-transmitting inventory tags has reduced out-of-stock merchandise by 16 percent at the company’s stores where those tags are in use. According to Linda Dillman, Wal-Mart’s chief information officer, the company is able to restock RFID-tagged […]

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Enabling Sales and Operations Planning Through Technology

September 12, 2005

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The sales and operations planning (S&OP) process has been around for decades. I have discussed it in most of my presentations on demand planning and forecasting since the mid-1990s and have been polling audiences along the way. One-third of the early audiences were composed of individuals from companies that had implemented S&OP, while for recent […]

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