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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Enabling Sales and Operations Planning Through Technology

September 12, 2005

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The sales and operations planning (S&OP) process has been around for decades. I have discussed it in most of my presentations on demand planning and forecasting since the mid-1990s and have been polling audiences along the way. One-third of the early audiences were composed of individuals from companies that had implemented S&OP, while for recent […]

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Rebuilding the 21st Century on Demand

September 12, 2005

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Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Don’t be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]

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Kinaxis Focuses on Operational Performance Management

September 12, 2005

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Assessment Increasingly, OEMs, manufacturers and distributors are realizing that their decisions regarding demand, supply, capacity and products can carry unintended consequences. Often they make decisions without anticipating what prove to be inevitable trade-offs, such as the effect that taking an unplanned order may have on purchase cancellations and overall profitability. The source of the problem […]

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Supply Chain Collaboration Checkup

September 12, 2005

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Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, the more benefits both parties can reap.[1] Though most trading partners would conceptually agree with collaboration as a useful business practice, translating this belief into a well-defined, easily measured process proved difficult. For […]

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Salient Zeroes In on Price and Margin for Performance

September 12, 2005

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Assessment Salient got its start by offering a price-and-margin application sold to soft-drink bottling companies such as Coca-Cola, Pepsi and Royal Crown. Dealing in high product and transaction volumes and low profit margins, these businesses had to react quickly to changes in markets and operations while responding to fluctuations in consumer demand. To do all […]

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Supply Chain Optimization For Retailers and Suppliers

September 12, 2005

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Founded by leading academics Dr. Marshall Fisher of The Wharton School and Dr. Ananth Raman of Harvard Business School, 4R’s cutting-edge technologies leverage their groundbreaking research to help companies such as Crate and Barrel, Linens ‘n Things and Footstar improve inventory efficiency and drive profits to higher levels. Profit Optimizing The Inventory Asset Retailers increasingly […]

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The Return of Sales and Operations Planning

September 12, 2005

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View It has been nearly 20 years since Dick Ling and Walter Goddard first wrote about sales and operations planning in their book Orchestrating Success. Drawing on years of consulting engagements, the authors described how successful companies link their sales and marketing planning directly to the operations side of the business. They noted how the […]

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Aligning Supply Chain Management With Utility Operations

September 12, 2005

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The 21st century has been tough on public utilities. A look at the Dow Jones Utility Average – with an average return of negative 20 percent over the last four years – demonstrates how many utilities have struggled. Some of those woes reflect a sluggish economy and investors’ view that public utilities are a slow-growth […]

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