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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Cents and Sensorability

September 12, 2005

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View The buzz surrounding radio frequency identification (RFID) is getting louder. Last week Wal-Mart announced that its initial use of radio-transmitting inventory tags has reduced out-of-stock merchandise by 16 percent at the company’s stores where those tags are in use. According to Linda Dillman, Wal-Mart’s chief information officer, the company is able to restock RFID-tagged […]

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Enabling Sales and Operations Planning Through Technology

September 12, 2005

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The sales and operations planning (S&OP) process has been around for decades. I have discussed it in most of my presentations on demand planning and forecasting since the mid-1990s and have been polling audiences along the way. One-third of the early audiences were composed of individuals from companies that had implemented S&OP, while for recent […]

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Kinaxis Focuses on Operational Performance Management

September 12, 2005

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Assessment Increasingly, OEMs, manufacturers and distributors are realizing that their decisions regarding demand, supply, capacity and products can carry unintended consequences. Often they make decisions without anticipating what prove to be inevitable trade-offs, such as the effect that taking an unplanned order may have on purchase cancellations and overall profitability. The source of the problem […]

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Salient Zeroes In on Price and Margin for Performance

September 12, 2005

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Assessment Salient got its start by offering a price-and-margin application sold to soft-drink bottling companies such as Coca-Cola, Pepsi and Royal Crown. Dealing in high product and transaction volumes and low profit margins, these businesses had to react quickly to changes in markets and operations while responding to fluctuations in consumer demand. To do all […]

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The Return of Sales and Operations Planning

September 12, 2005

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View It has been nearly 20 years since Dick Ling and Walter Goddard first wrote about sales and operations planning in their book Orchestrating Success. Drawing on years of consulting engagements, the authors described how successful companies link their sales and marketing planning directly to the operations side of the business. They noted how the […]

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What”s Missing from Business Intelligence for Supply Chains?

September 12, 2005

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Assessment In the 1980s, finance and telecommunications companies pioneered the use of business intelligence (BI) technology to support financial and market analysis of the large volumes of electronic data they had begun to accumulate. The need for BI capabilities grew in the ’80s and ’90s in other industries, as companies began capturing data electronically across […]

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Managing the Aviation and Defense Supply Chain

September 12, 2005

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Effective management of the supply chain over the last decade has helped several leading corporations gain market share, reduce costs and deliver more value to their shareholders. However, the aviation and defense industry has lagged its peers in adopting supply chain management practices. If one digs deeper, they will find several reasons that have driven […]

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Supply Chain Services for Aviation And Defense Aftermarket

September 12, 2005

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Aviall, Inc. (NYSE:AVL) is a leading provider of aftermarket supply chain management services for the aviation and defense industries. As the world’s largest independent provider of aviation parts, the Aviall Services business unit markets and distributes products for over 220 manufacturers and offers approximately 660,000 catalog items from 37 customer service centers located in North […]

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