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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Quick-Change Supply Chains

September 12, 2005

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We may never see a television series about supply chains. However, nearly everyone is familiar with Survivor, where the best players develop fast-changing strategies to outdo competitors and persevere through shifting conditions. “Outwit, outplay, outlast” is the show’s motto. So perhaps Survivor can be viewed as a good model – a template, in fact – […]

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Subaru Defies the Directed Parts Industry Status Quo

September 12, 2005

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Retail inventory management is what many automotive manufacturers call their attempt at vendor-managed inventory. As with all inventory-dependent industries, wrestling with inventories and balances is a huge battle with every original equipment manufacturer building and supporting multiple vehicle models, each with thousands of individual parts. Many automotive manufacturers have tried to control their dealers’ replacement […]

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U.S. Marine Corps Logistics Modernization and Portfolio Management

September 12, 2005

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Smart warfare. We never stop trying to fight battles better – to increase the effectiveness and lethality of our Marines when confronting the enemy. By doing so we accomplish our missions faster and save lives. At the opposite end of the spectrum from the battlefield, on a much less visible front, we never stop trying […]

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A Small Company With Big Supply Chain Designs

September 12, 2005

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Cascade Designs is a Seattle-based manufacturing company. Established in 1973 by two ex-Boeing engineers, we make and sell products that enhance the active lifestyles of our consumers. Our primary line of business is selling products that allow millions of people to enjoy the great outdoors. Our outdoor brands include Therm-a-Rest, Mountain Safety Research, SealLine, Platypus […]

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Cents and Sensorability

September 12, 2005

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View The buzz surrounding radio frequency identification (RFID) is getting louder. Last week Wal-Mart announced that its initial use of radio-transmitting inventory tags has reduced out-of-stock merchandise by 16 percent at the company’s stores where those tags are in use. According to Linda Dillman, Wal-Mart’s chief information officer, the company is able to restock RFID-tagged […]

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What’s Required to Dominate In the Service Business

September 12, 2005

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Today, the concept that the service business can be the profit engine for product manufacturers and resellers looking to achieve high performance is not new or even particularly insightful.

Many companies, such as Caterpillar and General Electric, have understood this premise for decades – and they have driven their bottom line with service profits. Others, such as Dell and Home Depot, have recently scaled up their service capabilities to capture profit while simultaneously growing their top line.

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Enabling Sales and Operations Planning Through Technology

September 12, 2005

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The sales and operations planning (S&OP) process has been around for decades. I have discussed it in most of my presentations on demand planning and forecasting since the mid-1990s and have been polling audiences along the way. One-third of the early audiences were composed of individuals from companies that had implemented S&OP, while for recent […]

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Rebuilding the 21st Century on Demand

September 12, 2005

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Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Don’t be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]

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