The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]
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June 28, 2012
Cascade Designs is a Seattle-based manufacturing company. Established in 1973 by two ex-Boeing engineers, we make and sell products that enhance the active lifestyles of our consumers. Our primary line of business is selling products that allow millions of people to enjoy the great outdoors. Our outdoor brands include Therm-a-Rest, Mountain Safety Research, SealLine, Platypus […]
Increasingly unique and unpredictable customer demands for innovation, speed, quality and service compel supply chain participants to rapidly adopt new e-business practices. These practices allow companies to lower costs, increase velocity and drive new business, enabling them to survive and thrive in an increasingly competitive environment. Creating a supply chain that fosters collaboration and offers […]
Today, the concept that the service business can be the profit engine for product manufacturers and resellers looking to achieve high performance is not new or even particularly insightful.
Many companies, such as Caterpillar and General Electric, have understood this premise for decades and they have driven their bottom line with service profits. Others, such as Dell and Home Depot, have recently scaled up their service capabilities to capture profit while simultaneously growing their top line.
Mapping customer delivery requirements against the realities of supply chain capability is often an endless source of friction. Demand forecasts are constantly changing, customer needs are ever more specific, and service requirements are rising in every industry. Growing overseas sourcing makes seasonal fluctuations tougher and places greater stress on intra- and inter-organizational communications. Supply chain integration has long promised to smooth the wrinkles between sales and operations planning.
Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Dont be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]
ASCET: What has changed in Crate and Barrels inventory management process since 4R and Crate and Barrel began working together? Ed Rennemann (ER): We had not changed our store replenishing process since 1984. Historically, we have given our store managers the visibility to see what was available in the DC along with rates of sale […]
Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, the more benefits both parties can reap. Though most trading partners would conceptually agree with collaboration as a useful business practice, translating this belief into a well-defined, easily measured process proved difficult. For […]
We may never see a television series about supply chains. However, nearly everyone is familiar with Survivor, where the best players develop fast-changing strategies to outdo competitors and persevere through shifting conditions. Outwit, outplay, outlast is the shows motto. So perhaps Survivor can be viewed as a good model a template, in fact […]