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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Designing the Standard for a Healthy Supply Chain

September 12, 2005

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There is growing recognition in healthcare of value derived from effective supply chain management. Considering that supply chain operations constitute 30 to 40 percent of healthcare costs – second only to personnel costs – leaders and managers must become competent to effectively steward improvement efforts that focus on value. Decisions of consolidation, gaining economies of […]

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Higher Performance Through RFID in Aerospace and Defense

September 12, 2005

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A New Opportunity in Aerospace and Defense The recently released United States Department of Defense (DoD) policy on RFID, coupled with similar mandates from retail giants such as Wal-Mart, Target and Best Buy, has awakened the aerospace and defense (A&D) industry to the fact that virtually every enterprise within the A&D industry supply chain will […]

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On the Map: Location Technology Goes Mainstream

September 12, 2005

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Business information analysis is at a crossroads. Saddled with an overabundance of data, corporations struggle to distill terabytes of information so that C-level executives and business process managers can make credible and effective decisions. Much of these data are associated with a location. Customer information files often contain a name and address; packages need to […]

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The Case for PLM

September 12, 2005

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Product life cycle management (PLM) has been around for a decade. Yet it remains a tool that many companies consider daunting, mysterious or complex. Part of this difficulty could be PLM’s rapid metamorphosis. It began as product data management, an elaborate toolset for integrating product design and development, and quickly morphed into product information management, […]

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RFID in the Pharmaceutical Supply Chain

September 12, 2005

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RFID technology will be a critical tool for combating drug counterfeiting and improving public safety. The question for pharmaceutical companies is where to start and how best to deploy RFID technology in complex supply chains. This article examines some of the key considerations and opportunities for RFID solutions in the pharmaceutical supply chain. Symptoms of […]

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Managing the Aviation and Defense Supply Chain

September 12, 2005

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Effective management of the supply chain over the last decade has helped several leading corporations gain market share, reduce costs and deliver more value to their shareholders. However, the aviation and defense industry has lagged its peers in adopting supply chain management practices. If one digs deeper, they will find several reasons that have driven […]

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