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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Lowry Computer Products

September 12, 2005

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One benchmark for success is how rapidly and accurately you can access and disseminate all pertinent data throughout your supply chain. Since 1978, Lowry has been a leading full-service provider of automatic identification and data capture solutions to supply chain markets. Lowry’s broad range of solutions is precisely tailored to the standards of many specific […]

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The Case for PLM

September 12, 2005

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Product life cycle management (PLM) has been around for a decade. Yet it remains a tool that many companies consider daunting, mysterious or complex. Part of this difficulty could be PLM’s rapid metamorphosis. It began as product data management, an elaborate toolset for integrating product design and development, and quickly morphed into product information management, […]

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The Smart, Sensor-Based RFID Network

September 12, 2005

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This white paper addresses significant issues around emerging auto-identification technologies, such as the strategic approach and business process changes. As Figure 1 illustrates, a clear and precise view of auto-identification technologies and their impact provides the basis for a discussion of how these technologies will shape our future, and how they will fundamentally change existing […]

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ActivCard: Identity Assurance and Digital Credential Management

September 12, 2005

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Company Summary ActivCard (Nasdaq: ACTI) is a leading provider of identity assurance solutions that when integrated into an identity management system, allow customers to issue, use and manage trusted digital identities. ActivCard’s products include software and hardware that facilitate the authentication of a user to a network, a system or applications through different security devices […]

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Delivering the Value of Visibility

September 12, 2005

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VeriSign Inc. operates intelligent infrastructure services that enable people and businesses to find, connect, secure and transact across today’s complex, global networks. Every day, we enable over 14 billion Internet interactions, 3 billion telephony interactions and $100 million of e-commerce. EPC Services Among the many accomplishments for VeriSign’s EPC/RFID business in 2004, we are especially […]

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Inquiries and Insights on Supply Chain Collaboration

September 12, 2005

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In late 2003, Accenture published a cross-industry paper, “Connecting with the Bottom Line: A Global Study of Supply Chain Leadership and Its Contribution to the High-Performance Business.” Among the report’s conclusions were two particularly salient findings. First, a direct, statistically viable connection was made between supply excellence and increased market capitalization levels. In effect, the […]

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