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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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RFID in the Pharmaceutical Supply Chain

September 12, 2005

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RFID technology will be a critical tool for combating drug counterfeiting and improving public safety. The question for pharmaceutical companies is where to start and how best to deploy RFID technology in complex supply chains. This article examines some of the key considerations and opportunities for RFID solutions in the pharmaceutical supply chain. Symptoms of […]

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Managing the Aviation and Defense Supply Chain

September 12, 2005

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Effective management of the supply chain over the last decade has helped several leading corporations gain market share, reduce costs and deliver more value to their shareholders. However, the aviation and defense industry has lagged its peers in adopting supply chain management practices. If one digs deeper, they will find several reasons that have driven […]

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Supply Chain Services for Aviation And Defense Aftermarket

September 12, 2005

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Aviall, Inc. (NYSE:AVL) is a leading provider of aftermarket supply chain management services for the aviation and defense industries. As the world’s largest independent provider of aviation parts, the Aviall Services business unit markets and distributes products for over 220 manufacturers and offers approximately 660,000 catalog items from 37 customer service centers located in North […]

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Building the Foundation for The Global RFID Ecosystem

September 12, 2005

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Innovation Is Our Business Intel has been at the forefront of the computer technology revolution for 35 years. The drive for innovation led us to create the world’s first microprocessor in 1971, and Intel continues to lead the way as the preeminent supplier of building blocks for the worldwide digital economy. The Intel product line […]

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Lowry Computer Products

September 12, 2005

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One benchmark for success is how rapidly and accurately you can access and disseminate all pertinent data throughout your supply chain. Since 1978, Lowry has been a leading full-service provider of automatic identification and data capture solutions to supply chain markets. Lowry’s broad range of solutions is precisely tailored to the standards of many specific […]

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The Smart, Sensor-Based RFID Network

September 12, 2005

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This white paper addresses significant issues around emerging auto-identification technologies, such as the strategic approach and business process changes. As Figure 1 illustrates, a clear and precise view of auto-identification technologies and their impact provides the basis for a discussion of how these technologies will shape our future, and how they will fundamentally change existing […]

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