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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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ActivCard: Identity Assurance and Digital Credential Management

September 12, 2005

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Company Summary ActivCard (Nasdaq: ACTI) is a leading provider of identity assurance solutions that when integrated into an identity management system, allow customers to issue, use and manage trusted digital identities. ActivCard’s products include software and hardware that facilitate the authentication of a user to a network, a system or applications through different security devices […]

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Delivering the Value of Visibility

September 12, 2005

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VeriSign Inc. operates intelligent infrastructure services that enable people and businesses to find, connect, secure and transact across today’s complex, global networks. Every day, we enable over 14 billion Internet interactions, 3 billion telephony interactions and $100 million of e-commerce. EPC Services Among the many accomplishments for VeriSign’s EPC/RFID business in 2004, we are especially […]

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Inquiries and Insights on Supply Chain Collaboration

September 12, 2005

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In late 2003, Accenture published a cross-industry paper, “Connecting with the Bottom Line: A Global Study of Supply Chain Leadership and Its Contribution to the High-Performance Business.” Among the report’s conclusions were two particularly salient findings. First, a direct, statistically viable connection was made between supply excellence and increased market capitalization levels. In effect, the […]

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Lucent Illuminates the Path To Collaborative Success

September 12, 2005

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The Transition to a More Leveraged Model Lucent Technologies, a global leader in the development and deployment of advanced communications networks, owned and controlled most aspects of the design and manufacture, implementation and support of its products. By early 2000, Lucent’s business units had long-established processes for parts numbering, product design and local communication on […]

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On the Map: Location Technology Goes Mainstream

September 12, 2005

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Business information analysis is at a crossroads. Saddled with an overabundance of data, corporations struggle to distill terabytes of information so that C-level executives and business process managers can make credible and effective decisions. Much of these data are associated with a location. Customer information files often contain a name and address; packages need to […]

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Next-Generation Logistics Networks

September 12, 2005

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The term “on demand” is graining mass appeal among software vendors who sell their software as a service. The movement, fueled by IBM’s marketing efforts, has captured the imagination of the software industry. Software manufacturers and software consumers have accepted the emerging trend as a viable alternative to large-scale, client-server custom solutions. The transportation management […]

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