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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Next-Generation Logistics Networks

September 12, 2005

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The term “on demand” is graining mass appeal among software vendors who sell their software as a service. The movement, fueled by IBM’s marketing efforts, has captured the imagination of the software industry. Software manufacturers and software consumers have accepted the emerging trend as a viable alternative to large-scale, client-server custom solutions. The transportation management […]

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Rebuilding the 21st Century on Demand

September 12, 2005

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Demand-driven supply networks (DDSN) may seem like just another term for supply chain management. Don’t be fooled. DDSN tackles business areas overlooked by traditional supply chain management and promises huge new efficiencies and growth. Proclaiming that the customer is king is not enough. Rebuilding the supply chain is essential for profitable growth in the 21st […]

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The Leading Transportation Management Network

September 12, 2005

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Nistevo is the leading Collaborative Logistics Network for transportation management, a hosted software service that enables manufacturers, retailers, distributors and logistics service providers to view, plan, execute, settle and analyze their inbound and outbound transportation. Organizations of all industries and sizes participate in the network to collaborate with their supply chain partners and execute more […]

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Designing the Standard for a Healthy Supply Chain

September 12, 2005

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There is growing recognition in healthcare of value derived from effective supply chain management. Considering that supply chain operations constitute 30 to 40 percent of healthcare costs – second only to personnel costs – leaders and managers must become competent to effectively steward improvement efforts that focus on value. Decisions of consolidation, gaining economies of […]

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Higher Performance Through RFID in Aerospace and Defense

September 12, 2005

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A New Opportunity in Aerospace and Defense The recently released United States Department of Defense (DoD) policy on RFID, coupled with similar mandates from retail giants such as Wal-Mart, Target and Best Buy, has awakened the aerospace and defense (A&D) industry to the fact that virtually every enterprise within the A&D industry supply chain will […]

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On the Map: Location Technology Goes Mainstream

September 12, 2005

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Business information analysis is at a crossroads. Saddled with an overabundance of data, corporations struggle to distill terabytes of information so that C-level executives and business process managers can make credible and effective decisions. Much of these data are associated with a location. Customer information files often contain a name and address; packages need to […]

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