Archive | ascet RSS feed for this section

Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

1 Comment

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

Continue reading...

Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

Comments Off

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

Continue reading...

Cupid Media Expands Internationally with DirectTrack

September 19, 2012

Comments Off

Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

Continue reading...

Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

Comments Off

Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

Continue reading...

Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

Comments Off

SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

Continue reading...

Creating an Information-Driven Supply Chain With Oracle Supply Chain Management

September 12, 2005

0 Comments

Increasingly unique and unpredictable customer demands for innovation, speed, quality and service compel supply chain participants to rapidly adopt new e-business practices. These practices allow companies to lower costs, increase velocity and drive new business, enabling them to survive and thrive in an increasingly competitive environment. Creating a supply chain that fosters collaboration and offers […]

Continue reading...

The New Priorities for Transportation Management Success

September 12, 2005

0 Comments

The dramatic rise in freight rates, truck capacity shortages and hours of service pressures means that adversarial, pricebased carrier relationships are no longer effective. Companies that stick with their traditional approaches to transportation management are in for a rude awakening. They will find their freight costs rising and will find it increasingly difficult to meet […]

Continue reading...

What Is Location Intelligence?

September 12, 2005

0 Comments

Summary As the battle to derive more value from information technology advances, new innovation and opportunity has risen in what is now called location intelligence. Organizations that seek to focus on improving margins and competitive positions in their retail sites or operations are finding they must look beyond the advantage they’re realizing from information technology […]

Continue reading...

Case Study: First Industrial and Mary Kay Inc.

September 12, 2005

0 Comments

When one of the world’s largest and most admired cosmetics companies needed a distribution center to accommodate growth, it sought a facility whose aesthetics and build-quality were consistent with its world-class image. The Challenge In summer 2005, Dallas-based Mary Kay Inc. turned to First Industrial Realty Trust to help them build a 135,000 sf. distribution […]

Continue reading...