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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Interview: Oracle senior vice president Sonny Singh foresees an open-link, high-visibility supply chain network revolution.

September 12, 2005

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ASCET: What are the obstacles to achieving the level of visibility and integration in the supply chain that companies are working to achieve? Sonny Singh (SS): The three that are the most common are standards, technology and culture. Visibility brings a lot of benefits, but it requires standards. Rosetta Net, for example, works to promote […]

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What”s Missing from Business Intelligence for Supply Chains?

September 12, 2005

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Assessment In the 1980s, finance and telecommunications companies pioneered the use of business intelligence (BI) technology to support financial and market analysis of the large volumes of electronic data they had begun to accumulate. The need for BI capabilities grew in the ’80s and ’90s in other industries, as companies began capturing data electronically across […]

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A Small Company With Big Supply Chain Designs

September 12, 2005

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Cascade Designs is a Seattle-based manufacturing company. Established in 1973 by two ex-Boeing engineers, we make and sell products that enhance the active lifestyles of our consumers. Our primary line of business is selling products that allow millions of people to enjoy the great outdoors. Our outdoor brands include Therm-a-Rest, Mountain Safety Research, SealLine, Platypus […]

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Asset Momentum A New Metric

September 12, 2005

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ClearMomentum Measuring the cash cycle or the velocity of cas h can be one of the most exciting and enlightening activities for the business manager. Oftentimes such analysis reveals customers, business units or product lines that either A) contribute to free cash flow or B) consume free cash flow. Implementing management strategies that optimize free […]

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