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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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RFID in the Pharmaceutical Supply Chain

September 12, 2005

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RFID technology will be a critical tool for combating drug counterfeiting and improving public safety. The question for pharmaceutical companies is where to start and how best to deploy RFID technology in complex supply chains. This article examines some of the key considerations and opportunities for RFID solutions in the pharmaceutical supply chain. Symptoms of […]

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Global Sourcing: Insights and Opportunities From China and Beyond

September 12, 2005

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Sourcing goods globally – developing strategies, capabilities and formal processes for acquiring materials from the most effective use of resources regardless of location – is not a new, or even revolutionary, practice. Many companies have been doing it for years. Recently, however, there have been large increases in: 1) the number of companies seeking to […]

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Interview: Tom Gibbs, Director of Worldwide Strategy and Planning, Intel Corporation.

September 12, 2005

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ASCET: Why does Intel care about RFID? Tom Gibbs (TG): Let‘s begin by saying why we don’t care: we are not making RFID tags. Our interest is really in all-autonomic sensor technology and its impact on IT architecture. RFID is an example of a device that can store information, and ultimately somewhere down the road, […]

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Next-Generation Logistics Networks

September 12, 2005

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The term “on demand” is graining mass appeal among software vendors who sell their software as a service. The movement, fueled by IBM’s marketing efforts, has captured the imagination of the software industry. Software manufacturers and software consumers have accepted the emerging trend as a viable alternative to large-scale, client-server custom solutions. The transportation management […]

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