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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Interview: Harvard University Professor Clayton Christensen

September 12, 2005

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ASCET: You use the term “disruptive technologies” in your work. Can you define this term and talk about how the concept can be applied to supply chain? Clayton M. Christensen (CC): A disruption is an innovation that comes into a market that enables a whole new population of people who historically might not have had […]

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Salient Zeroes In on Price and Margin for Performance

September 12, 2005

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Assessment Salient got its start by offering a price-and-margin application sold to soft-drink bottling companies such as Coca-Cola, Pepsi and Royal Crown. Dealing in high product and transaction volumes and low profit margins, these businesses had to react quickly to changes in markets and operations while responding to fluctuations in consumer demand. To do all […]

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Interview: Marc Onetto, Executive Vice President of Operations, Solectron

September 12, 2005

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ASCET: Solectron has implemented lean logistics extensively. Have you achieved a pull model of demand-centric inventory with this approach? Marc Onetto (MO): Lean logistics is a journey, not a destination. If you asked Toyota today if they have perfect demand-centric inventory, I think they would tell you that they still have things to improve – […]

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ActivCard: Identity Assurance and Digital Credential Management

September 12, 2005

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Company Summary ActivCard (Nasdaq: ACTI) is a leading provider of identity assurance solutions that when integrated into an identity management system, allow customers to issue, use and manage trusted digital identities. ActivCard’s products include software and hardware that facilitate the authentication of a user to a network, a system or applications through different security devices […]

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