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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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The Evolution of Enterprise Mobility: Five Predictions

September 12, 2005

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In case anyone hadn’t noticed, the wireless revolution is in full swing. Yet for many executives, there’s still a great deal of uncertainty surrounding what is sure to be a force that will rival – or even surpass – the Internet in its impact. Wireless capabilities are already enabling broader use of voice and data […]

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Inquiries and Insights on Supply Chain Collaboration

September 12, 2005

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In late 2003, Accenture published a cross-industry paper, “Connecting with the Bottom Line: A Global Study of Supply Chain Leadership and Its Contribution to the High-Performance Business.” Among the report’s conclusions were two particularly salient findings. First, a direct, statistically viable connection was made between supply excellence and increased market capitalization levels. In effect, the […]

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Interview: Hans Thalbauer and Amar Singh at SAP discuss the advances in information sharing across global networks that RFID will enable.

September 12, 2005

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ASCET: How do you envision RFID changing the collaborative business environment? Amar Singh (AS): Once you have the capacity to get data from your trading partners, you can then utilize that data to capitalize business benefits. All the players – from raw material suppliers to manufacturers to retailers – are adding relevant information, whether it’s […]

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Electronics Manufacturing Transformation

September 12, 2005

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In the last century, vertical manufacturing strategies were still the rule for manufacturers of high-technology electronics. In 1990, the global market was worth nearly $100 billion, while less than 5 percent of all manufacturing was outsourced. A tremendous surge in manufacturing outsourcing began in the mid-1990s and continued into the 2000s. During this time, a […]

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