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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Adaptive Supply Chain Networks: Delivering Integrated Supply Chain Planning and Execution by Design

September 12, 2005

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Today, all companies operate in a turbulent economic environment – a result of the shift in the market after the downturn of the last few years and changes in the balance of power in the global economy. Every dimension of business requires greater speed and efficiency. As one of today’s key business processes, SAP’s vision […]

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Industrial Real Estate Strategies To Increase Operating Profitability

September 12, 2005

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In today’s globally competitive world, operating efficiency is the primary focus of the corporate cost-minimization/profit-maximization equation. Many manufactured goods are becoming commodities as new substitutes emerge. Further, increases in speed and reliability in transportation, domestically and especially globally, allow for freer geographic distribution of manufacturing and warehouse facilities. Since the Industrial Revolution, supply chain management […]

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Interview: Tom Hostetler, CEO, Cardinal Logistics

September 12, 2005

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ASCET: Cardinal Logistics is a relatively small company with some very big clients – KraftMaid Cabinetry, The Home Depot, Best Buy, Office Depot, IKEA and Georgia-Pacific to name a few. How are you working with your clients in terms of warehouse, inventory and transportation management? Are you using RFID, bar coding? Tom Hostetler (TH): We’re […]

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From Bar Codes to Smart Labels

September 12, 2005

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Smart labels are shipping labels with embedded RFID tags. They offer promise in helping organizations deploy RFID for compliance with retail industry and Department of Defense mandates. Smart labels allow the retention of bar code/shipping label information in popular formats while adding RFID. Smart labels provide: a convenient and economical way to package RFID tags […]

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