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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Quick-Change Supply Chains

September 12, 2005

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We may never see a television series about supply chains. However, nearly everyone is familiar with Survivor, where the best players develop fast-changing strategies to outdo competitors and persevere through shifting conditions. “Outwit, outplay, outlast” is the show’s motto. So perhaps Survivor can be viewed as a good model – a template, in fact – […]

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Enable Margin Improvement Initiatives With E-Procurement

September 12, 2005

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Enable Margin Improvement Initiatives With E-Procurement “For a typical company, a 5 percent reduction in purchasing cost can increase the bottom line as much as a 30 percent increase in sales.” – BuyIT Best Practice Network, “Building the Business Case for e-Procurement/ROI” AcquireX is the leading provider of application services that allow organizations to easily […]

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Building the Foundation for The Global RFID Ecosystem

September 12, 2005

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Innovation Is Our Business Intel has been at the forefront of the computer technology revolution for 35 years. The drive for innovation led us to create the world’s first microprocessor in 1971, and Intel continues to lead the way as the preeminent supplier of building blocks for the worldwide digital economy. The Intel product line […]

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Lucent Illuminates the Path To Collaborative Success

September 12, 2005

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The Transition to a More Leveraged Model Lucent Technologies, a global leader in the development and deployment of advanced communications networks, owned and controlled most aspects of the design and manufacture, implementation and support of its products. By early 2000, Lucent’s business units had long-established processes for parts numbering, product design and local communication on […]

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