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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Case Study: First Industrial and Unisource Worldwide

September 12, 2005

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Eager to sell a vacant distribution facility made redundant following a merger agreement, North America’s leading distributor of paper products sought and found a decisive buyer — inking a deal in record time. The Challenge When Unisource Worldwide, a subsidiary of paper, pulp and wood giant Georgia-Pacific Corp., was seeking a buyer for a nonessential […]

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Architecting the Liquid Supply Chain

September 12, 2005

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A common supply chain misconception equates “liquids” with “process industries.” A huge opportunity for discrete and service industries lies in recognizing the quantity of liquids that flow through these industries and exploiting the operational, financial and strategic benefits that liquid-oriented logistics offers. Since supply chain networks for liquid products are fundamentally different from those for […]

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The Smart, Sensor-Based RFID Network

September 12, 2005

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This white paper addresses significant issues around emerging auto-identification technologies, such as the strategic approach and business process changes. As Figure 1 illustrates, a clear and precise view of auto-identification technologies and their impact provides the basis for a discussion of how these technologies will shape our future, and how they will fundamentally change existing […]

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Supply Chain Collaboration Checkup

September 12, 2005

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Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, the more benefits both parties can reap.[1] Though most trading partners would conceptually agree with collaboration as a useful business practice, translating this belief into a well-defined, easily measured process proved difficult. For […]

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