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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Delivering Merger Synergy: A Supply Chain Perspective

September 12, 2005

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After a quiet period of several years, merger and acquisition activity has gained momentum across many industry sectors in 2005. The interest in M&A activity never, of course, disappeared – and with good reason. Accenture research shows that high-performance businesses pursue growth strategies that juggle the short-term priorities of today and the organizational and competitive […]

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Cents and Sensorability

September 12, 2005

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View The buzz surrounding radio frequency identification (RFID) is getting louder. Last week Wal-Mart announced that its initial use of radio-transmitting inventory tags has reduced out-of-stock merchandise by 16 percent at the company’s stores where those tags are in use. According to Linda Dillman, Wal-Mart’s chief information officer, the company is able to restock RFID-tagged […]

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Real Results From Purchase-to-Pay Opportunities

September 12, 2005

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The Challenge Is Not One of Vision, But of Execution Executive leadership understands and awaits the substantial savings promised from internal change initiatives to control and manage indirect spend, but most continue to wait. Why? Although those primarily responsible – chief procurement officers – recognize the proverbial pearl in the oyster of procurement, they have […]

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Interview: Mike Lowry, CEO and President, Lowry Computer Products

September 12, 2005

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ASCET: What is slap-and-ship labeling and what are its advantages and disadvantages? Mike Lowry (ML): Slap-and-ship labeling is a term that has been coined by some folks in the industry to describe the minimum system requirements for suppliers to meet the Wal- Mart, Albertsons, Best Buy, Target or the Department of Defense compliance mandate. The […]

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