Archive | ascet RSS feed for this section

Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

1 Comment

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

Continue reading...

Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

Comments Off

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

Continue reading...

Cupid Media Expands Internationally with DirectTrack

September 19, 2012

Comments Off

Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

Continue reading...

Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

Comments Off

Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

Continue reading...

Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

Comments Off

SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

Continue reading...

Interview: How to use the quantum mechanics of retail to improve profitability.

September 12, 2005

0 Comments

ASCET: What has changed in Crate and Barrel’s inventory management process since 4R and Crate and Barrel began working together? Ed Rennemann (ER): We had not changed our store replenishing process since 1984. Historically, we have given our store managers the visibility to see what was available in the DC along with rates of sale […]

Continue reading...

The Return of Sales and Operations Planning

September 12, 2005

0 Comments

View It has been nearly 20 years since Dick Ling and Walter Goddard first wrote about sales and operations planning in their book Orchestrating Success. Drawing on years of consulting engagements, the authors described how successful companies link their sales and marketing planning directly to the operations side of the business. They noted how the […]

Continue reading...

Subaru Defies the Directed Parts Industry Status Quo

September 12, 2005

0 Comments

Retail inventory management is what many automotive manufacturers call their attempt at vendor-managed inventory. As with all inventory-dependent industries, wrestling with inventories and balances is a huge battle with every original equipment manufacturer building and supporting multiple vehicle models, each with thousands of individual parts. Many automotive manufacturers have tried to control their dealers’ replacement […]

Continue reading...

Adaptive Business Networks: A Strategy for Change and Efficiency in Manufacturing

September 12, 2005

0 Comments

Business strategy has reached a turning point in which two opposing forces must be reconciled. At one end of the spectrum is the need for stable, efficient processes in a company. At the opposite end is the need for instant adaptation to rapidly changing business conditions. Efficiency without adaptability means solving yesterday’s business challenges at […]

Continue reading...