mThink

  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused [...]

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are [...]

Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates [...]

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is [...]

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full [...]

Today, all companies operate in a turbulent economic environment – a result of the shift in the market after the downturn of the last few years and changes in the balance of power in the global economy. Every dimension of business requires greater speed and efficiency. As one of today’s key business processes, SAP’s vision [...]

Increasingly unique and unpredictable customer demands for innovation, speed, quality and service compel supply chain participants to rapidly adopt new e-business practices. These practices allow companies to lower costs, increase velocity and drive new business, enabling them to survive and thrive in an increasingly competitive environment. Creating a supply chain that fosters collaboration and offers [...]

After a quiet period of several years, merger and acquisition activity has gained momentum across many industry sectors in 2005. The interest in M&A activity never, of course, disappeared – and with good reason. Accenture research shows that high-performance businesses pursue growth strategies that juggle the short-term priorities of today and the organizational and competitive [...]

Mapping customer delivery requirements against the realities of supply chain capability is often an endless source of friction. Demand forecasts are constantly changing, customer needs are ever more specific, and service requirements are rising in every industry. Growing overseas sourcing makes seasonal fluctuations tougher and places greater stress on intra- and inter-organizational communications. Supply chain integration has long promised to smooth the wrinkles between sales and operations planning.