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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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Cupid Media Expands Internationally with DirectTrack

September 19, 2012

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Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform. Located in Queensland, Australia, Cupid Media operates […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Finally! A Simple Guide To Conversion Rate Optimization

June 28, 2012

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SEO Graphic

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full […]

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Is Your Supply Chain Ready to Enable Profitable Growth and High Performance?

September 12, 2005

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Growth is clearly back on the executive agenda. Yet executives increasingly find that growing profitably is extremely challenging due to the complexity and volatility characteristic of today’s business environment. Further complicating matters is the fact that, after several years of intense focus on cost reduction, most companies’ supply chains are operationally efficient but are not […]

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Remapping the Supply Chain Universe

September 12, 2005

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Supply chain management is a truly dynamic field. Over the last few years the fundamental structure of supply chains has changed to the point where many of the working assumptions have to be re-evaluated. One of the changes that has become obvious is that poor technology matches have emerged. It’s a little like going to […]

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Pricing Parts for Profit

September 12, 2005

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In their pursuit of high performance, one of the most powerful – and least leveraged – tools that companies have is price. The reason is simple: price increases usually reach the bottom line “in one piece,” while the advantages of lower unit costs or higher sales are diluted. Thus, for a company with 10 percent […]

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Delivering the Value of Visibility

September 12, 2005

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VeriSign Inc. operates intelligent infrastructure services that enable people and businesses to find, connect, secure and transact across today’s complex, global networks. Every day, we enable over 14 billion Internet interactions, 3 billion telephony interactions and $100 million of e-commerce. EPC Services Among the many accomplishments for VeriSign’s EPC/RFID business in 2004, we are especially […]

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