Interview
Marketing in Action: Q & A with Seth Godin
If you're in any way involved in marketing - online or off-line - chances are that you've read at least one of marketing guru Seth Godin's best-selling books. He is the author of 10 books, including "Meatball Sundae," "All Marketers Are Liars," "Purple Cow," "Permission Marketing" and "small is the new big." Armed with a degree in philosophy and computer science from Tufts University, he began his career as brand manager for Spinnaker Software in Cambridge, Mass. Godin is also founder and CEO of Yoyodyne, an interactive direct marketing company, which was acquired by Yahoo in 1998.
They Can Hear Us Now: Q & A with Laura Marriott
The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to create and measure.
Natural Born Storyteller: Q & A with Steve Rosenbaum
Steve Rosenbaum made his name on MTV and doing documentaries. So it's natural that he's into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet based on a site's interest (such as hobbies, politics, music) and engages users to discover, share and rate them for relevancy and entertainment value.
