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Pay-per-call advertising has been growing rapidly over the last year or so, allowing advertisers and publishers to generate hot leads from potential customers who prefer to use the phone. Some industry insiders are already estimating that it will become a multi-billion dollar market, with companies like RingRevenue, KeyMetric, CallButton, ValueLeads and others extending the pay-per-call payment model into affiliate marketing.

It's overlooked and underutilized and it's capable of helping achieve the Big C.

Psssst. Listen up. I'm going to say this quietly so only a few of you can hear. We can't let this secret out to everyone yet; just you, dear reader, the top performers in your industry who read this magazine. Ready? This is a HUGE secret. Okay, here it is.

Video converts well.

A big part of online marketing involves creating content. Article marketing, writing website copy, producing email newsletters, and all call on your ability to get a message through to your readers. To get that message through, your audience has to be receptive. To do that, you have to connect with them on some level.

You can accomplish that using several tried-and-true methods. To bring that theory into reality takes creativity and real finger sweat. But it is within every online marketer's reach.