Blue-Ribbon Panel Members

The latest update to the BLUE BOOK Top 20 rankings is the result of over 5,000 publishers and advertisers being individually surveyed with some 500 networks included in the evaluation process. The Blue-Ribbon Panel provided an informed insider’s perspective on the performance marketing network marketplace, together with guidance and input on interpretation of the research results. The members of the Blue-Ribbon Panel were carefully selected to provide insights from a broad cross-section of the performance marketing industry. The members of the panel are:

Chris Trayhorn – Editor/Founder, Revenue Performance BLUE BOOK/mThink
Peter Bordes – Executive Chairman, MediaTrust
Scott Allan – Vice President of Marketing, LinkShare
George Bordo – General Manager, Direct Response Technologies
Jay Weintraub – Founder, LeadsCon
Evgenii (Geno) Prussakov – Founder, AM Navigator
Matt Frary – Chief Of Chaos & Founder, SmarterChaos.com
Bob Kumagai – Vice President Marketing, ClickBank
Peter S. Klein – General Manager, MonetizeIt/MediaWhiz Holdings
George Hansen – Director of Sales & Business Development, oneNetwork Direct/Digital River
Chad P. French – President/CEO, PeerFly

There is much that goes on in the ad networks world that advertisers and publishers may not be privy to. That's where the expert panel comes in as just a part of our extensive process. In many cases the panel members have the inside scoop on intangible factors like reputation, and are able to guide us in knowing what to look for. Votes for their own networks are discounted, of course, and they represent only a small proportion of the final scoring.

The procedure was designed to ensure that no competitive advantage was derived by networks that might have a representative on the Blue-Ribbon Panel. So far as was possible, we tried to come up with a system that fairly reflects the aggregate views of a very varied industry.

Peter Bordes
Executive Charimane, Media Trust

Peter Bordes is the executive chairman of MediaTrust and the president of the
PMA’s Board of Directors.

Scott Allen
Vice President of Marketing, LinkShare

Scott Allan has over 15 years of experience in technology marketing in a wide range of corporate and product marketing roles. Prior to LinkShare, Scott worked at IBM, EMC and Quark. He earned his MBA from Boston University with a concentration in Marketing and his undergraduate degree in Finance from the University of Massachusetts at Amherst.

George Bordo
CEO/Founder, Motive Interactive 

George Bordo is general manager at Direct Response Technologies. The company’s flagship technology platform, DirectTrack, is utilized to track and manage performance marketing campaigns for the world’s most influential brands and affiliate networks.

Jay Weintraub
Founder, LeadsCon

Jay Weintraub is one of online marketing’s best-known and best-informed bloggers. In his spare time, he organizes the LeadsCon conferences on lead generation as well as the Daily Deal Summit.

Evgenii (Geno) Prussakov
Founder, AM Navigator

Evgenii (Geno) Prussakov is an author, blogger, speaker and consultant in affiliate marketing and affiliate program management. He is a well-known speaker at conferences such as eMetrics Summit, a4uexpo, Internet Marketing Conference, eComXpo and Affiliate Summit. He is the author of the bestseller on affiliate program management, A Practical Guide To Affiliate Marketing (2007), still one of Amazon’s top-sellers in the category.

Matt Frary
Founder, Smaterchaos.com

Matt Frary is CEO and Founder of SmarterChaos.com, an Internet Marketing and Sales Agency focused on large brands such as the BeachMint Brands, ValueMags.com,eMagazines.com, Zomm.com, InsuranceAgents.com, and many more. Matt is a also a Founder of one of the former top 30 online Ad Networks in the US called ROIRocket.com, and a frequent speaker and influencer in the Affiliate Marketing and Online Marketing arena. Matt has an MBA from #1 International Business School in the world, Thunderbird Graduate School, an education in marketing and business from the University of Colorado, with a strong focus in Russian and Brand Marketing and Finance. As a Mentor at The Founder’s Institute in Denver, Co, Matt enjoys working with start-ups to realize their positive ROI quickly and is a passionate and serial entrepreneur. His career also includes branding for the Smart Car at Mercedes Benz, Marketing at eBags.com, Lead Generation for the Auto Channel at MSN (DriveOff.com), Brand Agency Experience at The Integer Group in Denver, and becoming a dominant force in ethical lead and sales generation online.

Bob Kumagai
Vice President Marketing, ClickBank

Bob Kumagai is responsible for all operational and strategic marketing activities for ClickBank, including establishing Click- Bank as the most trusted and profitable platform for online entrepreneurs to promote and sell digital products around the world. Prior to ClickBank, Kumagai was VP of Strategic Marketing for onTargetjobs, SVP of Marketing for Healthecareers Network, and led digital marketing initiatives for Avis/Budget Group, Digitally Unique, Avenue A|Razorfish, and LinkShare. He holds a B.S. in Marketing from the University of Colorado and an M.B.A. from the University of Denver.

Peter S. Klein
General Manager, Monetizeit Affiliate Network

Peter Klein is General Manager of the MonetizeIt Affiliate Network, a division of MediaWhiz, a leading online performance marketing agency and #256 on Inc. Magazine’s 5000 Fastest Growing Private Companies for 2008. Peter heads the sales, distribution, operations, as well as product and offer development for MediaWhiz’s Affiliate program. Prior to joining MediaWhiz in July 2008, Peter held management positions at RocketProfit, Cablevision, enews.com

George Hansen
Director of Sales & Business Development, oneNetwork Direct - Digital River

oneNetworkDirect is the largest affiliate network focusing solely on software, consumer electronics, and games. George Hansen has been guiding the growth of oneNetworkDirect for four years and is a graduate of University of Minnesota-Twin Cities.

Chad P. French
President/CEO, PeerFly

Chad French is President/CEO of Avlo Media Inc – parent company of the PeerFly Affiliate Network (performance marketing). A programmer by trade, Chad built PeerFly from the ground up using Windows Notepad and $0 in his pocket. Even though PeerFly is only two years old, it’s now considered one of the fastest growing performance marketing networks in the industry and is best known for it’s high payouts, friendly/fast affiliate support, and an amazing custom platform.