Brand Equity
The Survival Guide For Networks, Part II: the Empire fights back!
The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted in performance, where everything is measurable, the idea that product functions and features aren’t all important is a hard one to accept.
But it’s true. Let’s look at exactly why that is.
We’ll use Adam Viener’s post on WiseAff as a starting point.
Shock! Google Isn’t Infallible!
It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external user-testing, and as a result is scrambling to mitigate a massive PR failure.
What's in a Name?
Buying domain names of real live people can be manna to the unscrupulous.
Anne Fognano is not a newbie in the online marketing world. She has run a successful affiliate business since 1997. She's the force behind CleverMoms.com and has registered a raft of variations on the "clever moms" domain name to safeguard her valuable brand. But she never bought the domain for her own name – AnneFognano.com. When someone else did, all hell broke loose.
