Blogs
Ad Exchanges Fight For International Dominance
There was good news for media buyers today with the announcement that OpenX is moving aggressively to compete globally with Google’s DoubleClick AdEx and Right Media Exchange. OpenX is launching a new partnership in Japan with Dentsu, one of the top five ad agency and mar-coms companies in the world.
Twitter Promoted Tweets = 300% Greater Engagement
Twitter’s Promoted Tweets program was launched in beta a couple of months back and first results are beginning to come in. On Wednesday online brokerage company Zecco released data on the engagement levels and effectiveness of their first 50 Promoted Tweets.
Online Universities Better Than Marketing Gurus?
A Revenue Performance Opinion Piece: For many years one of the hottest sectors for affiliate marketers has been online education. Whether it’s the umpteen marketing gurus flogging get-rich-quick techniques or web-based universities selling accredited courses backed by government subsidized loans, selling education has proven to be highly profitable. But the industry is changing.
