The Trusted Guide to Ad Networks and Exchanges

The Blue Book Top 20 Performance Marketing Networks & Exchanges

Bluebook Top 20

The Top 20 list is the result of aggregating expert views, traffic data, measures of industry influence, and a survey that went out to over 1000 publishers, advertisers, agencies and networks. The final result of all these deliberations is the Top 20 ranking: our view of the best performance marketing networks and exchanges in the industry. Read more.

 

Top Articles
  • Network Insights
    Lisa Morgan's picture
    Lisa Morgan

    The performance marketing industry has gone through dramatic changes in the six months since we last published the Blue Book Top 20. We asked senior feature writer, Lisa Morgan, to talk to some leading networks to find out what they think about three important drivers of change: fraud, campaign management and social media advertising.

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  • Multiple Networks: The Key To Scaling Programs Profitably
    Anthony Bajoras

    There is a common misconception in the affiliate marketing industry that running affiliate programs on multiple networks simultaneously will cannibalize performance. This is simply inaccurate. Savvy affiliate program managers, CMOs, and agencies with experience of launching programs on multiple networks are generating meaningful and incremental revenue growth.

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  • For Online Publishers: Looking Beyond Either-Or Solutions
    Zephrin Lasker

    Publishers of content-based websites have a difficult job at the best of times, satisfying the needs of their readers while simultaneously seeking to monetize them. Often, a lack of time, knowledge or of imagination results in the publisher running display banners throughout the site, and becoming disappointed in the low CPMs achievable.

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  • Six Ways To Find Success In Affiliate Marketing
    George Hansen's picture
    George Hansen

    Merchants, brands and their agencies sometimes seem to be intimidated by affiliate marketing. This is a shame because it’s an amazingly powerful way to grow a business. You simply have to remember that’s it’s not quite like any other marketing channel. And that’s a good thing.

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  • Video And Social Media Fuels Optimism For Digital Marketing Industry
    mThink

    The storm-clouds that have lingered over the economy are slowly lifting with the result that optimism is returning to advertisers and publishers alike according to a new survey. 73.6% of respondents believe that revenues will be up in 2010 versus 2009, in a study that reached out to over 5,000 publishers, advertisers, brand managers and leading media agencies.

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  • Reviving Continuity Programs: How to Re-engage with Merchant Processors. A Guide For Networks and Advertisers
    Gary Olden and ...

    Recent changes in the Federal Trade Commission’s (FTC) regulatory oversight regime and increased compliance checking by credit card companies have had a major impact on many merchant processors and affiliate programs running re-bill and continuity offers.

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  • A Guide To The Lead-Gen Ecosystem
    Jay Weintraub

    Online Growth

    Online lead generation is growing and evolving impressively, yet is arguably still one of the least understood marketing channels. I’ve been running the LeadsCon conference series for the past three years and understand now more than ever why marketers struggle when entering the complex and ever changing lead generation ecosystem. This is after all an ecosystem which supports everything from a multi-level marketing to international brands.

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Summer 2010