Tobias Siegel's blog

We are up and running for 2009 and are excited to turn the page on a new year. Coming up next week we will be launching our new edition of the magazine at the Affiliate Summit West in Las Vegas. I'm looking forward to re-connecting with our readers and partners in Vegas!

Stay tuned for new updates on advertising opportunities in our e-mail Newsletter.

After checking out the 50th Grammy Awards the other night looking to catch the celebration of the music industries top performers, I realized that advertising is like music - you've got to have rhythm.

Similar to catchy music, magazine ads need to have an aesthetic hook that grabs attention. You also have to compose ad copy that sings.

It's the last week of January and the Super Bowl XLII kick-off is only a couple days away. Whether or not you have a vested interest in the Patriots clearing their last hurdle to complete the undefeated season or are jumping on the Giants bandwagon is not the point. The most important thing is that you not only watch the game which is expected to be the largest viewing audience in Super Bowl history - 140 million - but that you stay glued to the tube while you lay witness to the latest in advertising technology at a cost of - hold your breath - $2.7 million dollars for a 30 second spot!

Welcome to 2008! We hope you found time during the holidays for some R&R and are excited about what lies ahead. It seems like the new year is off to a flying start and now that the annual SF local Maverick's big wave surf contest is out of the way let's get right down to the latest news related to your 2008 media plans and upcoming advertising opportunities here at Revenue.

There are only four days until Christmas and for all the procrastinators out there it's time to check that list and hop to it this weekend!

Thank you to all our advertisers, readers and partners on helping make 2007 another banner year for Revenue. Your support, feedback and enthusiasm makes all the difference. We couldn't do it without you. We wish our entire extended family and friends a wonderful holiday season and happy New Year! We look forward to re-connecting with you in 2008.