Blogs

There was good news for media buyers today with the announcement that OpenX is moving aggressively to compete globally with Google’s DoubleClick AdEx and Right Media Exchange. OpenX is launching a new partnership in Japan with Dentsu, one of the top five ad agency and mar-coms companies in the world. 

Twitter’s Promoted Tweets program was launched in beta a couple of months back and first results are beginning to come in. On Wednesday online brokerage company Zecco released data on the engagement levels and effectiveness of their first 50 Promoted Tweets.

A Revenue Performance Opinion Piece: For many years one of the hottest sectors for affiliate marketers has been online education. Whether it’s the umpteen marketing gurus flogging get-rich-quick techniques or web-based universities selling accredited courses backed by government subsidized loans, selling education has proven to be highly profitable. But the industry is changing.
 

Following a raid last week on Graham Gibson’s Central Coast Nutraceuticals, the FTC on Monday obtained a temporary restraining order against Central Coast and four affiliated companies.

These are just rumors, you understand. We do not vouch for them in any way, unless someone writes to us to confirm that they’re true. Let us know what you have heard!