The growth that Bing has shown over the last few weeks appears to be continuing. A new report claims that from early-June through to the first week of August Bing raised their share of clicks by 44%. While this is interesting for anyone using PPC and wanting to have more options for high-volume traffic, it’s especially so for affiliates in the travel and finance sectors, as these seem to be seeing even higher rates of growth.
Microsoft is trying to establish Bing as a “decision engine”, meaning that it is positioning it as the place to go when one wants to buy something. If the increases in Bing’s share of travel and finance are real and sustained, then perhaps this strategy is working, notwithstanding the doubts that many have expressed.
What is clear is that a lot of new users are being attracted to Bing right now which means there are opportunities for PPC advertisers to find value. If you’re not incorporating Bing into your PPC campaigns, you should be.