Bing Gains in Travel & Finance

Chris Trayhorn
by Chris Trayhorn
August 19, 2009

The growth that Bing has shown over the last few weeks appears to be continuing. A new report claims that from early-June through to the first week of August Bing raised their share of clicks by 44%. While this is interesting for anyone using PPC and wanting to have more options for high-volume traffic, it’s especially so for affiliates in the travel and finance sectors, as these seem to be seeing even higher rates of growth.

Microsoft is trying to establish Bing as a “decision engine”, meaning that it is positioning it as the place to go when one wants to buy something. If the increases in Bing’s share of travel and finance are real and sustained, then perhaps this strategy is working, notwithstanding the doubts that many have expressed.

What is clear is that a lot of new users are being attracted to Bing right now which means there are opportunities for PPC advertisers to find value. If you’re not incorporating Bing into your PPC campaigns, you should be.


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Chris Trayhorn

About Chris Trayhorn

Chris Trayhorn is the Founder & Editor of Revenue Performance magazine and the CEO of mThink LLC, a performance marketing services company based in San Francisco. Chris has worked on marketing campaigns with over 200 of the Forbes Global 2000. Friends say he knows a lot about a couple of things and a little bit about everything. He likes motorcycles, Manchester United and making pictures.

View all posts by Chris Trayhorn

One Response to “Bing Gains in Travel & Finance”

  1. Anonymous Says:

    Chris, there’s no doubt bing.com traffic is on the rise and that many of us marketers have seen bing emerge as a significant source of traffic. What is less clear is whether PEOPLE are really flocking to bing.com for help with their “decisions” or if it’s just that bing.com is BUYING TRAFFIC in ungodly amounts from Google. I think it’s the latter — http://tinyurl.com/mwpf2j

    Regards,

    Jack Mardack | Eventbrite