Mobile Is The Future

by Revenue Performance Staff
February 28, 2012

comScore’s "2012 Mobile Future in Focus" report says that while 2011 was groundbreaking for mobile, 2012 is going to bring even more dramatic changes. Commerce-related sites in the healthcare, retail and e-payments sectors are leading the way. The report aggregates figures from several of the markets that comScore covers and also shows the extent to which mobile is outgrowing desktop usage.

Key findings:

* Nearly 42 percent of all U.S. mobile subscribers now use smartphones, along with 44.0 percent of mobile users across the EU5 (comprised of France, Germany, Italy, Spain, and the UK).

* More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011, illustrating the emergence of savvy smartphone shoppers who bring online shopping behaviors in-store – a trend seen in other markets as well. At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phone while in a store.

* 64.2 million U.S. smartphone users and 48.4 million EU5 smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011, with more than half of these mobile social networking users accessing social media almost every day.

The whole report is worth a read.

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