AvantLink Launches Canadian Affiliate Network on 7th Anniversary

October 15, 2012

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Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants Park City, UT (PRWEB) October 01, 2012   AvantLink, an innovative affiliate network, has launched AvantLink.ca, the Canadian version of their network consisting of affiliate marketing programs specifically for that market. Since all merchants are focused entirely on that market, it makes AvantLink.ca the first exclusively-Canadian affiliate network. […]

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Digital Media Agency MediaWhiz Promotes Riff & La Peruta to Senior Executive Roles

September 27, 2012

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Press Release Adam Riff and Steve La Peruta promoted to senior vice president roles overseeing digital strategy and technology NEW YORK and FORT LAUDERDALE, Fla. (September 27, 2012) — MediaWhiz, a leading full-service integrated digital media agency, today announced the promotion of Adam Riff and Steve La Peruta as senior vice presidents in charge of […]

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Rakuten LinkShare to Acquire mediaFORGE

September 10, 2012

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Press Release  Engagement Display Advertising Model Broadens Portfolio of Services and Solutions Beyond Affiliate Marketing NEW YORK CITY – September 5, 2012 – Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with […]

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Build it or Buy it: The Future of Performance Marketing Technology

August 13, 2012

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Ever since humans learned to use simple tools some 2.6 million years ago, technology has unrolled in cycles. The ongoing drive to make life easier or more productive continuously sparks new lines of innovative products, which in turn creates more wants and needs. The speed and scope of these progressions depend on the item and […]

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Kick-Starting Affiliate Recruitment A Guide For New Merchants

August 8, 2012

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Developing a new affiliate program can be a lengthy and sometimes complex process but all of that effort be wasted if, once launched, the program fails to attract any affiliates. It seems almost too obvious to say, but affiliates are the life-blood of any successful affiliate program and so recruitmentis of critical importance if a […]

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Walking the Line Between Commerce and Regulatory Compliance

August 2, 2012

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It is simply not possible in the current environment for an advertiser or marketer to anticipate all of the potential scenarios that might garner the attention of a regulator. Today’s advertising landscape is pro-consumer and pro-enforcement. Federal and state regulatory enforcement actions alleging unfair or deceptive trade practices are escalating at an unprecedented level and […]

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Internet Trends 2012: Re-Imagining Your Future

May 31, 2012

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Mary Meeker’s annual Internet Trends report is always the place to look for guidance on where future opportunities may lie. It rewards a full reading (download link after the jump) and is rich enough that I’m not even going to comment on it in this post. I’ll just give you a few of her insights

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Rakuten LinkShare Symposium New York Spotlights New Research on the Direct and Indirect Value of Affiliate Marketing for Advertisers

May 30, 2012

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Press Release

New Insights into the Performance Marketing Channel Shared While Celebrating the Industry’s Best and Brightest

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Brazil & China Are In Your Future

May 23, 2012

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Global Web Population

If you don’t know how to speak Portugese or Chinese now is the time to make friends with someone who can. Two reports this week showed the opportunities in two of the fastest growing economies in the world, Brazil and China. Affiliates and networks seeking new buyers – this is where you can find them.
From Forrester:

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