About Revenue Performance

About Revenue PerformanceRevenue Performance delivers the most integrated and personally relevant information to today’s online marketers. Our editorial intelligence is focused on all aspects of the online marketing experience including, key business strategies, innovative marketing methods, effective online advertising techniques and emerging trends in technology.

We expand your knowledge with in-depth analysis, case studies, opinion columns and online marketing resources that are focused on maximizing the performance of affiliate marketers, partner marketers, and search marketers.

Our comprehensive articles include all relevant points of view including those of merchants, website publishers, affiliate networks, industry watchers and market researchers. We stress best of breed and best practices that are supported by a strong ethical foundation to help the online marketing industry thrive.

Revenue Performance is published by mThink, LLC. mThink publishes business-to-business magazines and contract publishing solutions. It also develops existing resources to provide clients with focused custom publishing solutions.

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About BLUE BOOK Top 20

The Online Advertising BLUE BOOK is the authoritative guide to ad networks and exchanges.

2012 has been a year of reorganization and consolidation in the performance marketing industry. Networks have merged, refinanced or gone broke at an unprecedented rate. Law suits have been flying, regulators have clamped down and rebill offers have gone the way of the dodo. All these factors have made it more difficult than ever for advertisers and publishers trying to choose with which networks they should work. Who can be trusted? Who gets the job done? What do other people really think?

In each edition of the BLUE BOOK Guide To Ad Networks, we bring you the results of our biggest ever survey. Over 5,000 merchants, affiliates, agencies and network personnel have given us their views on which networks are their favorites. And in addition, we recruited a dozen leading experts from a wide range of organizations in order to get the inside scoop on network gossip and reputation.

Affiliate or CPA?

In previous editions of the BLUE BOOK, we included affiliate networks and CPA networks together in one category: performance marketing networks. This approach had the great benefit of simplicity but it suffered from the obvious flaw that we were effectively trying to compare apples with oranges. It’s not just that affiliate and CPA networks focus on different pricing structures. It’s that they’re almost different animals completely, with the difference reflected in their publishers, types of traffic and advertising clients. So, there was a powerful argument to separate the two. And that’s what we have done. In this edition, you will find the BLUE BOOK Top 20 Affiliate Networks plus the BLUE BOOK Top 20 CPA Networks. It’s been a difficult process, but we’re happy with the result. We hope you will find the results useful and informative.

But… What About Affiliate AND CPA?

We have separated CPA networks totally from affiliate networks in two tables. That seemed to offer the most value to you, the reader. But, the fact is that many of these companies offer a variety of pricing structures to suit the offer or advertiser concerned.

There’s a big overlap in some cases, such as NetMargin, for example. They do most of their business via CPA offers, but they have a significant portfolio of cost-per-sale programs that are very successful.

But NetMargin is unusual in their spread of business across both pricing models. Most networks have a strong focus on one or the other. As a result, we have taken the approach that each network should be listed only in the category in which we believe they do most of their business. That seemed to be the fairest approach that also offered most clarity and value to our readers.

Contact Us

We want to hear from our community. Please contact us with questions, comments or updates to the networks — it’s a rapidly changing landscape and we value all input. Email editor@mthink.com.