comScore released figures this week showing that Cyber Monday now extends through the entire week. The week ending December 2nd showed $5.96 billion dollars in consumer spending online. The holiday season to date – from November 1st – has seen $18.7 billion dollars spent, a 15% increase over 2010.

 comScore’s results also show that Black Friday online sales were up 26% to $816 million this year, while Cyber Monday was up 22% to over $1.25 billion. Free shipping is shown to be the biggest single driver of conversions with almost 64% of transactions including it as an incentive. comScore’s highly informative press release is here.