LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly standard set of mainstream solutions, LinkConnector has become known for creating new, out-of-the-box approaches for its customers. Their SEO-friendly Naked Link Technology, which allows affiliates to link directly to merchant sites, is a great example of this.
Rather than doing a standard interview, this time around we asked Choots for a New Year list:
10 Things You Never Knew About LinkConnector
#1. Varied Merchant Management Options
LinkConnector offers three merchant account types starting with a self-managed account and extending to a fully managed solution. With à la carte program services also available, the management combinations available are nearly endless.
#2. Dedicated Affiliate Relations Department
LinkConnector created a dedicated Affiliate Relations department to give affiliates top support and representation. We feel our devotion to and representation for affiliates sets us apart.
#3. Product Feed Search API
LinkConnector provides a search API that affiliates can use to search against LC merchant product feeds. LinkConnector also has an API that affiliates (or merchants) can use for reporting and to call LinkConnector’s Coupon/Promo Feed.
#4. EPC by Affiliate Type and Demographics
Wouldn’t it be helpful to know how a Coupon Affiliate performs with specific offers versus an SEM or Display affiliate? Want to know which promotional methods are most effective? Beyond generic EPC, LinkConnector gives customers much more actionable snapshots of the total picture.
#5. Naked Coupons
LinkConnector can attribute merchant sales based on a private coupon code—eliminating the need for a click and empowering a much broader promotion (e.g., Twitter). We also offer merchants our coupon compliance technology which will only credit approved affiliate coupons—eliminating the need to worry about coupons not intended for the affiliate channel leaking in.
#6. Shareable Offers
One of LinkConnector’s newest technologies gives consumers the ability to dynamically share offers and ads from affiliate sites. Merchant promotions then have the opportunity to go viral across the many social networks with the affiliate receiving credit.
#7. Product Links and Promo Links
LinkConnector dynamically determines a merchant’s top performing product links and promotion links and presents these as affiliate text links. Affiliate performance with these specific, targeted links is often double or triple that of standard affiliate links.
#8. Robust Reporting Capabilities
Reporting is an essential element to our industry and it is something that is not often prioritized. LinkConnector uses feedback from our customers to constantly improve our reporting system. Need to know how mobile is doing? LinkConnector has it.
#9. Zero Tolerance of Fraud
LinkConnector goes well beyond providing merchants tools to find fraud. Our FraudFREE technologies actively seek out and eliminate existing fraud.
#10. Partner and In-House Tracking
Solutions Available LinkConnector can essentially white label our robust tracking capabilities and provide reliable in-house tracking for our customers. We currently power the tracking behind the partner or inhouse programs of several of our larger customers. Based on the Blue Book survey and on our conversations in the industry, LinkConnector’s reputation is continuing to grow. Their clientele already includes esteemed brands such as Intuit’s TurboTax, Getty Images, iStockphoto and Gander Mountain. For both advertisers and affiliates looking for a well-established, top-tier network with a technical advantage, LinkConnector represents an excellent choice.
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