Archive | December, 2012

Digital River World Payments to Provide European Payments Services for Skullcandy

December 11, 2012

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Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced that it signed a global payments agreement with Skullcandy, Inc. (NASDAQ: SKUL), a high-growth performance lifestyle audio brand. Skullcandy is using the Digital River World Payments solution to build a localized European e- […]

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Performance Marketing Industry Insights

December 11, 2012

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The AffiliateBenchmarks global research study collected data from over 9,500 affiliate marketing professionals including both publishers and advertisers. In this custom analysis,

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5 Performance Marketing Tips For Brand Managers

December 10, 2012

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5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

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Avangate Affiliate Network

December 10, 2012

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Avangate Shopping CArt

Europe’s Biggest Software Affiliate Network Comes To America Avangate is a network that ranked well in our 2012 BLUE BOOK survey and so deserves a closer look. Judging by what we have seen this year and the early survey results for 2013, that position seems likely to improve. We will see for sure when the […]

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Local Offer Network Partnership With Rakuten LinkShare Drives New Business Opportunities for Advertisers and Publishers

December 6, 2012

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Press Release

CHICAGO and NEW YORK CITY – December 6, 2012 – Local Offer Network (LON), a leading provider of e-commerce technology, data and services, and Rakuten LinkShare today

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The Benefits Of Going Performance

December 6, 2012

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One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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