Archive | October, 2012

Subscription Commerce Will Eat Your Lunch

October 22, 2012

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The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. The benefits of creating a subscription revenue stream are huge with some reports claiming that over half of all US businesses are either already using or are actively exploring recurring revenue offerings. There […]

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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Forget About Clicks! Facebook Scrambles

October 22, 2012

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If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads generate, they have instead commissioned research showing that – surprise! – clicks aren’t important. Reach and frequency are what matters. Facebook […]

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Tip-Of-The-Week The Best Content Research Tools

October 22, 2012

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Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

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The New Google Webmaster Guidelines Are Killing Affiliates

October 15, 2012

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Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished “thin” content […]

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How-To Post of The Week: Building A Niche Website

October 15, 2012

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The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This week a post that is terrific in its simplicity: how to publish a niche WordPress site that Does Not Suck. It is such a seemingly easy process yet suckitude reigns. Noobs (and really, […]

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FTC Roundup Of The Month

October 15, 2012

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Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems…to pay a record $478 million for deceiving close to one million consumers with phony claims that they could make easy money using their programs. [Read More]  ”This huge judgment serves notice to anyone […]

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