• Q&A with LinkConnector on Event and Cookie Attribution

    How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

    Summer Conference Recap: Accountability and Compliance Take Center Stage

    It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making ... Read Article

    Rakuten LinkShare Announces the Industry’s First Certification Program for Affiliate Marketing Managers by a Major Network

    NEW YORK CITY – August 7, 2012 – Rakuten LinkShare today announced the launch of the industry’s first comprehensive testing and certification ... Read Article

    Let’s Call it ‘Anti-social’ Media

    I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

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