Archive | July, 2012

Twitter Might Be The Key To Mobile Performance Advertising

July 12, 2012

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Twitter Mobile Graph

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, product-aware. It could be exactly what is needed to tip performance marketing into the mainstream. With a billion tweets every three days and 140 million active users, […]

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Daily Deals Dead? Or The Future Of The Industry?

July 12, 2012

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Daily Deal

The former darling of the daily deals industry, Groupon, yesterday suffered a terrible day on the stock market, falling 6.5%. It is now worth just one-third of the $15 billion at which it was briefly valued on the day it went public. Does this mean the daily deals space is dead in the water? Are […]

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Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

July 12, 2012

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  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to […]

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