mThink

Are you a merchant or a network wanting to know just how much fraud is being targeted at your domain? Well now you can find out. Ben Edelman has been reporting on affiliate fraud for over eight years and has developed a number of automated tools that gather loads of data. Now he is making his database available for query-based search access

Want to get the equivalent of $4million worth of paid search traffic per month to your site? Think Google knows how to keep their SERPs nice and clean? Still believe in Santa Clause?

I’ve been beating the drum for a long time that technology is the key to success for any ad network, performance, display, CPC or whatever. The problems that arise when there isn’t enough focus on tech-dev are handily illustrated by what’s now happening at Right Media, the division of Yahoo that runs their premium display ad exchange. Right Media has been a critical part of the display ad ecosystem for a long time but Yahoo has neglected it and there are rumors it will soon be sold.

Geno Prussakov’s new baby, Affiliate Management Days, launched today in San Francisco. The new two-day conference aims to educate affiliate managers in a professional environment focused on the needs of merchants and advertisers. The show opened with landing-page guru Tim Ash as keynote, with sessions featuring luminaries such as Todd Crawford, Karen Garcia, Jason Spievak and Sarah Bundy running through the day.

Moolah Media has announced the launch of their own display ad network to go with their existing CPL mobile network. Moolah is one of the few mobile networks that specializes in performance-based campaigns and have been doing well with their own RTB platform.

CEO Shawn Scheuer says:
a display network has always been on the company’s road map. By opening up more inventory, this is another way to serve Moolah’s existing advertisers.

Advertisers can finally reach Facebook’s 425 million mobile users, in a format that has apparently tested as offering a 5-10x increase in click-thru rates.

Megaupload founder Kim Dotcom is out on bail and had given his first TV interview:

"…we’ve done nothing wrong. I’m no criminal. This website has not been set up to be a piracy haven."

He goes on to detail how attorneys had assured him that he was not at risk of falling foul of the law because of specific protections built into the DCMA. He comes across as quite a sympathetic character with good insights into the legal pitfalls of current copyright law.