mThink

We all love a good infographic so in the first of a regular series we bring you our Infographic Of The Week: Are You Running Enough Tests On Your Website.

Check out why companies that test more enjoy better conversion rates and what they actually test for after the jump.

The always reliable Brian Krebs with an amazing story of Russian spammers, huge botnets and oddly named pwnsters.

eMarketer revises estimates of mobile marketing up to $2.6 Billion:

eMarketer estimates mobile advertising spending in the US reached $1.45 billion in 2011, up 89% from $769.6 million in 2010. This year, US mobile ad spending will grow 80% to $2.61 billion.

Michael Wolf tells you what you need to know:

This is the time of year when Google places an earnings call for its investors and uses the opportunity to provide insight into its profits and revenues. On Thursday Google CEO Larry Page revealed that display ad revenues are currently running at $5 billion per year, up from just $2.5 billion 12 months ago.

LinkShare is holding its Symposium event here in San Francisco this week and the opening keynote by Forrester senior analyst, Andy Hoar, contained some terrific insights into the state of the performance marketing industry. I picked out five that look at coupons, social marketing, and growth opportunities:

1. Affiliate Marketing Growing 16% p.a.

The BLUE BOOK Top 20 CPA networks are the best cost-per-action, performance marketing networks in the world. Our composite ranking represents the considered opinion of our experts, supported by the largest research survey in the industry and a Blue Ribbon Panel of performance marketing industry leaders. 1. NeverBlue NeverBlue is in everyone’s Top 3 list. [...]

1. LinkShare LinkShare earned this year’s top spot based on the strength of its platform, quality of support and international capabilities.   2. Commission Junction CJ is the best at balancing the relationship between the merchants, the network, and the affiliates.   3. ShareASale Absolutely the overall best performance marketing network in the world today [...]

2011 was a year that everyone is happy to have survived. Some advertisers and networks crashed while others thrived. It was a year in which financial stability, ability to pay on time and the smarts to avoid legal issues became mission critical competitive advantages for many networks. All of these factors affected the new BLUE BOOK Top 20 rankings for performance marketing networks. And the changes in our approach mean that the rankings – to be announced at Affiliate Summit on Sunday – are the biggest and most authoritative yet.