Archive | November, 2011

Create A Christmas Music Station In Pandora

November 30, 2011

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Create A Christmas Music Station In Pandora Who doesn’t like good holiday music? And these days, who doesn’t listen to Pandora? Although it’s not strictly performance marketing related, this seemed like too good a subject to ignore. And besides, isn’t it time you moved on from only listening to Bing Crosby, Louis Armstrong and that Charlie Brown jazz thing?

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Twitter Scales Advertising Fast

November 30, 2011

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Twitter’s chief revenue officer revealed this week that Twitter now has more than 800 employees and over 2,400 advertisers. Adam Bain wouldn’t say what kind of revenue figures are resulting from these partners, but it means that Twitter has gained over 1,200 advertisers since last we heard from Bain back in June of this year.

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The Only Six Keys to Success That Matter

November 30, 2011

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Here at Revenue Performance we often get asked to help teach people about performance marketing and over the years we have learned that the first thing to do is see if the questioner has a few basic attributes, because if they don’t, all our experience shows that they will fail. We’ve gradually boiled it down to six: key skills that form the basis of success in performance marketing. Quick. Write down your own list of six and see if they match ours. Let us know if we have missed any that you think are critical.

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CPAWay vs. Essociate: Is This The Way Forward?

November 21, 2011

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CPAWay is one of our favorite CPA networks: fast growing with an innovative CEO committed to quality and service. So we were horrified when we heard a few weeks ago that CPAWay was the latest in a long line of networks sued by Essociate Inc. for patent infringement. Patent law suits can drag on for a long time and be very expensive, just ask ShareASale, Blue Whaler, Max Bounty and the various other networks that Essociate has attacked in the last couple of years.

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373 Million Potential Customers in Europe

November 17, 2011

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A new report shows that there were 373.4 million unique visitors online in Europe during September 2011, with nearly 30% of them visiting websites categorized in the career services and development sector.

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How AdWords Really Works

November 17, 2011

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Advertising on Google is still one of the staples of online marketing: pretty much everyone should kn

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