Archive | May, 2011

New BLUE BOOK & Revenue Available For Download

May 5, 2011

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The latest edition of Revenue Performance is now available for download.  DOWNLOAD IT HERE.  It includes major features on inspiring trust in customers, integrating multichannel marketing and on maximizing your opportunites. Experts writing in this issue includes Tim Ash of SiteTuners.com, Peter Bordes of MediaTrust, Tom Walsh of Datran-NetMargin and Peter Klein of MediaWhiz’s MonetizeIt affiliate network. Plus, it includes the new edition of the BLUE BOOK Guide To Performance Marketing Networks.

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Revenue Performance Q&A with Pace Lattin

May 5, 2011

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Performance marketing is an industry full of interesting characters with rich back-stories, lots of ideas and a commitment to making things happen. Pace Lattin fits that description perfectly. He founded a leading online media publication, ADOTAS; he was a major player in the display advertising space and he now runs Inside The OfferVault, a newsletter focused on the CPA industry. He’s never short of an opinion, that’s for sure, so we were happy to catch up with him recently to find out what makes him run.

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