• Website Conversions: Closing the Sale

    Many people are familiar with the well-known concept of the sales funnel. Conceived over a hundred years ago, it still serves as ... Read Article

    Facebook Ads, Dirt-Cheap

    Here’s a data-point for you: in 2002 you could buy clicks on AdWords for 5 cents that now cost 50 cents. A ... Read Article

    The Short Lifetime Of Facebook Ads

    There's so much hype around Facebook right now that it would be easy to think that they are an immediate threat to ... Read Article

    What are You “Converting” on Your Website?

    Conversion actions are measurable events that move a website visitor toward the mission critical activities that you have identified. Many people view ... Read Article

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