Archive | December, 2010

Google Click-to-Call Growing 28% A Month

December 22, 2010

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Google’s click-to-call ad response tool is growing by 28% a month and is producing 6-8% higher click-through rates for mobile advertisers. It is yet another indication that in mobile, it’s important to give the end user an opportunity to respond immediately in order to maximize response.

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A Cyber-Criminal’s Shopping List And Other Links

December 22, 2010

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EMC recently produced a report proving the prices of various illicitly obtained goods: credit card details, online banking accounts, and Trojan virus bot network software were just some of the items discussed. It is included in our quick round-up of useful and strangely fascinating security links, after the jump.

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Acai Berries Are Back For Gawker Media Users!

December 15, 2010

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Acai Berries are back! Well, they are if you are if you have ever registered with a Gawker Media site such as Gizmodo or Lifehacker. This past weekend 1.3 million people had their passwords and email addresses taken from Gawker’s servers and then used to launch a Twitter-based spam campaign for a number of AcaiNewsx.com websites. And it all came about as the result of the over-sized ego of an idiot publisher. Find out who and how after the jump.

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Emotional Motivators in Landing Page Optimization

December 14, 2010

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Visitors arrive at your website with their own needs, perspectives, and emotions. How can your landing page influence them to take action when you don’t know what motivates them?

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Visa & Mastercard Attacked. Are You Next?

December 8, 2010

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If hackers can take down Visa and Mastercard’s sites on the same day, they can do the same to yours. It’s not even difficult. A simple application called LOIC is now available that allows anybody to set up and collaborate in a DDoS (Distributed Denial of Service) attack on any website of their choosing.

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Dealing With a DDOS Attack

December 8, 2010

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So what can you do? The basics of dealing with a DDoS attack are as follows:

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New $2 Billion Performance Marketing Company

December 8, 2010

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Which new performance marketing company is set to do $2 Billion in revenues this year? Which one has just signed distribution deals with Yahoo, eBay and Ning? And which one has just signed a deal with mobile network JiWire to present hyper-local offers to 30 million users a month? Here’s a clue: the answer to all three questions is the same. One company – but which one?

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Billion Dollar Day & Google’s Big Bet

December 1, 2010

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Groupon’s value has increased by $3 billion in a week, CyberMonday broke the $1 billion-in-a-day mark and US mobile ad spend is forecast to exceed $2.9 billion within four years.

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