mThink

We are deep into work on research for the next edition of the BLUE BOOK Top 20 Performance Marketing Networks. Next week we will begin distributing the survey, but in the meantime we’d like your input on some of the most important issues facing the industry. Please take one minute and send a quick email to editor@mthink.com with your views on the following questions.

As a company mThink is totally focused on cutting-edge marketing, not just online but also with some of the biggest companies in the world. The marketing solutions developed by our team have been used by over 50% of the Forbes Global 2,000 and have been recommended by major multinationals such as Accenture, IBM Global Business Services and Microsoft for over ten years.

Google has filed a civil lawsuit against multiple advertisers who they claim have deliberately broken Google’s rules. The suit is focused on online pharmacies, and the tone of Google’s blog post indicates that they have become tired of developing ever more sophisticated policies and systems.

In Google’s words:

Things that caught our eye this week included a first analysis of the impact of Google Instant on SEO, the FTC’s first case against a PR agency for posting fake product reviews, and why America is the 100 lb weakling of online markets.

The Dark Patterns blog  got a lot of online buzz this week. It’s collects examples of websites that are designed to trick users. Our favorite examples after the jump.

The favorite examples in our office include:

Last week, Google Instant. This week, New Twitter, specially designed to hold visitors on site for longer, increase engagement and maximize in-stream ad awareness.
 
Twitter yesterday announced a completely rebuilt Twitter.com, together with 16 new media partnerships and a new layout that emulates several aspects of Facebook. Twitter.com’s new incarnation is optimized for mobile, in-stream video and pictures, and integrates trending topics and lists more effectively.
 

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Google changed SEO today. With the announcement of Google Instant they have, at a stroke, increased their number of search queries by a factor of 20, made obsolete current ways of optimizing for SEO and changed how AdWords calculates impressions. It’s a big deal.