Will fraud kill affiliate marketing?
It is up to you. You choose.
But here’s a clue: the BP oil spill probably just killed the Louisiana wetlands. I think we should take that as a warning of just what can happen.
The affiliate marketing industry is an ecosystem. It consists of a web of interdependent species: affiliates, merchants, networks, merchant processors, etc. Sometimes they compete, sometimes they are symbiotic. But they all rely on each other for survival.
The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted in performance, where everything is measurable, the idea that product functions and features aren’t all important is a hard one to accept.
But it’s true. Let’s look at exactly why that is.
We’ll use Adam Viener’s post on WiseAff as a starting point.
The CPA network space is in tumult. If your favorite CPA network isn’t dead already, it’s probably refinancing, merging or crouching in a defensive posture.
Facebook made a big change in their advertising policies this week.
But they did it very quietly with a letter to display advertisers telling them that if you want Facebook traffic, you’d better be buying CPC.
The letter, sent out at the end of last week, told CPM advertisers that henceforth they, “will continue to receive impressions but may receive less clicks.”
And, “if your most important objective is to drive clicks on your ads, you should change your bids from CPM to CPC.”