• Yahoo Kills Yahoo! Publisher Network

    Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo ... Read Article

    39 April Fool's Day Hoaxes By Google

    Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has ... Read Article

    User Experience vs Monetization

    Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that rewards us with a ... Read Article

    Performance Marketing Networks: Please Take Our 30 Second Survey

    Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us ... Read Article

    Hydra Dumps 15,000 Affiliates

    Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

    Performance Marketing: A Guide For CMOs

    After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of ... Read Article

    Facebook's $350 million in Performance Advertising

    As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. ... Read Article

    Botnet of 13 Million Computers Smashed

    On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly the largest botnet yet ... Read Article

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