• The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Affiliate Program Multiplicity

    On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

    Pushing For Luxury

    Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well ... Read Article

    The Ad Network Shuffle

    The following piece was written by Eric Reyes and appeared in the Blue Book Guide to Ad Networks and Exchanges in November, ... Read Article

    Pushing for Luxury

    The following piece was written by Paresh Vadavia and appeared in Revenue Performance magazine in November, 2009. Affiliate Corner — Paresh Vadavia ... Read Article

    Zynga Restates In-Game Offer Revenues

    Following the Scamville events of the last few weeks, Zynga has revised statements made earlier this year in which they claimed that ... Read Article

    The Great Retweet Debate

    Twitter has just recently added a retweet function and it’s causing quite a stir with many users despite assurances this will make ... Read Article

    World-Class E-commerce Platforms

    George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to ... Read Article

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