Archive | December, 2009

The Ad Network Shuffle

December 9, 2009

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The following piece was written by Eric Reyes and appeared in the Blue Book Guide to Ad Networks and Exchanges in November, 2009.

As ad networks keep proliferating, some industry watchers are asking whether there is an ad network bubble and whether consolidation will keep it from popping.

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Pushing for Luxury

December 2, 2009

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The following piece was written by Paresh Vadavia and appeared in Revenue Performance magazine in November, 2009.

Affiliate Corner — Paresh Vadavia

Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well for retailers — online or off.

Tens of thousands of people are still getting laid off every week, the job market simply won’t do us the kindness of opening up, and consumers are squeezing pennies so hard that Lincoln feels their pain.

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Zynga Restates In-Game Offer Revenues

December 2, 2009

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Following the Scamville events of the last few weeks, Zynga has revised statements made earlier this year in which they claimed that 30% of the revenues came from in-game “offers”. Now they say that was a mistake and the real figure is zero.

Confused? Us too. The explanation for the zero figure is that Zynga claims to have ceased all in-game offers as a result of the Scamville furore, but that even before that, earlier this year, the figure was only 10%, NOT 30%.

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The Great Retweet Debate

December 2, 2009

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Twitter has just recently added a retweet function and it’s causing quite a stir with many users despite assurances this will make retweeting cleaner and easier.

So what’s the fuss?

Twitter’s new feature makes forwarding the tweets you like simple with just a couple of clicks required. Easy enough, until you realize all your followers suddenly see the avatar of the original author in their timeline, not yours, and it has no option for you to write your own commentary on the post.

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