Archive | November, 2009

Cage Fight: Shoemoney vs Dennis Yu!

November 19, 2009

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The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner we have Dennis Yu, the CEO of BlitzLocal, who two weeks ago confessed his scammy past in a controversial post on TechCrunch.

 

In the blue corner we present Shoemoney, the heavyweight in this contest. In two blazing posts this week Jeremy has pummeled Dennis for a variety of alleged sins. You can gauge the tone by the titles of Jeremy’s posts:

 

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A Lifetime Ban From Google Adwords

November 19, 2009

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Google has announced that with immediate effect it will permanently ban any AdWords advertisers that place scam or malware ads. This news may be taken in combination with the news of the Senate report discussed above, the FTC prosecutions pending in Minnesota and the Facebook/Scamville events of the last couple of weeks to illustrate that deceptive ads have reached critical mass online, and people are actually starting to do something about it.

 

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Senate Accuses 450 Online Companies of Scamming Consumers

November 19, 2009

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Webloyalty, Vertrue and Affinion, along with over 450 of their e-commerce partners, were accused in a Senate report on Tuesday of “harming large numbers of American consumers” and of using “aggressive tactics” to bring in combined revenues of $1.4 billion.

 

In a name-and-shame effort, the report outlined a combination of deceptive offers, scammy continuity programs and many big-name merchants effectively selling credit card details to third-parties in return for CPA payments or other remuneration.

 

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Working with Performance Marketing Networks

November 14, 2009

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For Publishers and Advertisers

The number of performance marketing networks has gone through the roof in the last year as the technology needed has become more accessible. There’s no reason not to work with several networks at once but you should bear the following points in mind:

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Scamville Controversy: Links Review

November 12, 2009

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Facebook Monetization: The Storm Rolls On

November 12, 2009

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The Facebook Scamville controversy has roiled on this week. It made enough noise to get covered by Newsweek and Time magazine. A video tape surfaced on which the CEO of Zynga, Mark Pincus, admitting he had “done every horrible thing in the book” to get revenues. And Facebook announced that since July they had, “disabled two entire ad networks and suspended or brought into compliance over 100 applications for ad-related violations.”

 

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The Future of Social Games Monetization

November 12, 2009

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So where does all this Sturm und Drang leave us?

There are several truths that can be discerned through the fog:

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Facebook, MySpace: The Clampdown

November 5, 2009

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And so to the fallout:

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How to Spam Facebook Like a Pro

November 5, 2009

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The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the best are the ones that scam/trick users.”) which was fanned the next day by one of our favorite affiliate marketing bloggers, Dennis Yu of Blitz-Local.

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