Archive | October, 2009

Mobile Internet is Exploding

October 23, 2009

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Just because it’s such a terrific set of slides, one more point from the Meeker presentation referred to above: mobile is going to be even more massive than we already thought. To summarize the thrust of her argument:

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Social Media Kills MSN & Yahoo

October 23, 2009

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The Web 2.0 Summit is currently running just a couple of blocks from our office. Yesterday, Mary Meeker, one of Morgan Stanley’s leading analysts gave a magnificent presentation on the economy and mobile Internet. Her entire pack of presentation slides is available on Scribd.com, but we wanted to focus on one in particular that you can see here.

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Holiday Season Sunshine?

October 15, 2009

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As we report in the latest edition of Revenue Performance magazine to be published in two week’s time, the upcoming holiday season is providing a little seasonal sunshine after a dark and gloomy year for many affiliates.

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Stop Ad Fraud

October 15, 2009

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A new web site quietly appeared earlier this year and a little bird tells us that it’s being run by a group of ad networks seeking to exchange information on impressions fraud. StopAdFraud.org currently only has three posts up but each has details on specific web sites that have allegedly caused fraudulent activity to occur.

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OMFG! The FTC is Gonna Get You!

October 15, 2009

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We have been much amused this past week or so by the reaction to the FTC’s new guidelines for bloggers. They have been widely over-hyped – Mashable, I’m looking at you – and, while we understand that everyone wants to write a news post that catches attention, hysteria in this regard doesn’t add much value to the conversation.

“OMFG! The FTC is going to arrest me for keeping this book I reviewed!” is funny, but not super-helpful.

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Russian Affiliate Networks Exposed

October 8, 2009

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This week news came of affiliates and networks being robbed by the “Bahama botnet”, a major report on rogue Russian affiliate networks called “Partnerkas” and arrests in 48 countries in the largest cybercrime investigation ever. Other than that, it was a quiet week. /irony

Perhaps the best reading comes in a report from Sophos that describes Russian “partnerkas”, bandit affiliate networks that specialize in spam for “fake watches, fake anti-virus software, fake pills and fake love.”

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Multinational Phishing & Fraud

October 8, 2009

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In probably unconnected news, the FBI announced this week that in collaboration with authorities in Egypt it has charged 53 people involved in a multinational phishing scheme. An additional 47 defendants have been charged in Egypt.

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And More Fraud News

October 8, 2009

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Click Forensics presented a good report recently on the Bahama Botnet, that they describe as “one of the most advanced sources of click fraud we’ve seen.” They describe a network redirecting traffic through 200,000 parked domain in the Bahamas plus others in Europe and the USA. This is a network that seems to be closely connected to the scareware attack on the New York Times a few weeks ago and is seriously affecting affiliate and network revenues. As well as big players such as Google, Yahoo and Microsoft.

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Google Hits AdWords Advertisers

October 8, 2009

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Google has hit what seems to be many Adwords advertisers for having “multiple sites that violate our landing page quality guidelines.” This seems to refer mostly to thin-affiliate and made-for-Adwords sites but Google also refers to sites that frame affiliate sites and malware installation sites. SEO Roundtable picked this up first and also links to a good forum discussion at WebmasterWorld.

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