Archive | June, 2009

Tip of the Week

June 22, 2009

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High-end SEO is a constantly moving target but for 95% of web sites just getting the basics right would be a huge step forward. Andy Beal just wrote the 7-Minute SEO Guide that explains the three fundamental building blocks of SEO – site structure, on-page optimization and link strategy – in easily accessible form. Recommended for newbies and anyone who has simply not paid attention to SEO until now.

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Facebook, Oprah and Acai. Oh my.

June 18, 2009

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The Internet in general and Facebook in particular has been awash in ads promoting Acai- and Resveratrol-based supplements over the last few months, most of which have led into hefty continuity programs with payouts in the $35 – $45 range. Many affiliates and not a few CPA networks have been making big bucks on these offers.

There have been two problems looming though: an increasing number of customer complaints, and the unauthorized use of video clips featuring celebrities on the offer landing pages. Both of these seem to be slowly coming to a head.

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Tip of the Week

June 12, 2009

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For most people who do serious work online, Firefox is the browser of choice. It’s quick, more standards-compliant than Microsoft’s Internet Explorer, and it offers a huge range of plug-ins to extend its capabilities.

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Get your Facebook Vanity URL Friday Night

June 10, 2009

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One of the irritating aspects of working within Facebook has always been the difficulty of passing on the address of your profile or Fan Page. Strangely enough, users have not found it especially user-friendly to print a nine-digit ID code such as id=123456789 on their business cards. A vanity URL facility has been provided by Twitter and MySpace for some time, and now Facebook has finally decided to open the door a crack.

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Facebook, Bing and the Economy Bite Google

June 8, 2009

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As the Great Recession bites harder, so the competition for online eyeballs heats up. Within the last couple of days this has been illustrated by two data points: Microsoft’s Bing is off to a pretty good start overtaking Yahoo at one point, and Facebook’s unique visitor numbers are creeping up towards those of Google if one includes Facebook Connect sites.

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Earn Commissions off Telephone Sales!

June 4, 2009

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RingRevenue is a new “pay per call” platform designed to track payments to affiliates for sales made to a customer that calls in via phone. Telephone sales have always been a potential source of affiliate commission leakage with the result that most affiliates simply avoid providing any kind of telephone links whatsoever. The problem with this is that many potential customers still feel more secure buying by actually talking to a real person rather than clicking around an anonymous web site.

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Bing Launches. adCenter Unchanged. Google Carries On.

June 3, 2009

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The big news of the last few days has been the launch of Microsoft’s new search engine, Bing. Many people seem to think that Google has built an unstoppable machine via its domination of search, and that Microsoft should just focus on Office and its enterprise software business. I’d suggest that all our experience of the last 15 years tells us that this would be foolish.

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Tip of the Week

June 1, 2009

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Everyone is looking for ways to monetize Twitter these days. The latest effort is Tweetbucks, a startup designed to allow social media users to make money via affiliate links and CPC. Essentially a Twitter-enabled CPA network, Tweetbucks also has a nifty “custom ad-frame” that you can enable that displays ads at the top of any destination page to which you Tweet the link, paying you on a CPC basis.

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