• Web Analytics 2.0: A New Measurement Strategy For Marketing 2.0

    In 2004, when I wrote my first book, Web Analytics Demystified: a Marketer's Guide to Understanding How Your Web Site Affects Your ... Read Article

    Marketers Know They Aren't Calculating Digital Advertising ROI Correctly

    Marketers don't need to change the way they think. They just need new digital marketing technology and measures that conform to the ... Read Article

    Lead Generation for The Next Generation

    When you think of lead generation, do you think of:

    Web 2.0 and the Corporate Website: Technology That Can Boost or Cripple Your Online Presence

    Web 2.0 is a phenomenon whose predominate features are composed of a high level of user or community participation combined with leading-edge ... Read Article

    The Future of SEO Is Now

    Overview Since June 2005, when Google unveiled its plans to make personalization the default setting for Google Accounts, and continuing through April ... Read Article

    Facebook Refers 19% of Google's Uniques

    RBC Capital Markets points out that 19% of Google's unique visitors are referred by Facebook, up from just 9% a year ago. ... Read Article

    God Does Social Media

    Yesterday was Passover. Naturally enough this means that The Exodus has now been rewritten for Facebook. A sample: 25 things you didn't ... Read Article

    Marketers Need a Seat At the Revenue Table

    Who's in charge of revenue at your company? In most B-to-B companies, the sales department is the primary and exclusive owner of ... Read Article

    Q&A: Gayle Guzzardo

    Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice president, product management, of ... Read Article

    Rep Firm or Ad Network: Who's King of the Digital Jungle?

    Online spending from brand marketers has increased and will continue to do so. Intensified demand for premium inventory on the major portals ... Read Article

    Leader of the Brand

    Effective branding creates and maintains relationships with customers; it's very much an ongoing, dynamic process. Email's place in that cycle must be ... Read Article

    Q&A: Scott Berg

    Scott Berg is responsible for working with HP's business units to establish a congruent global media strategy as it relates to traditional, ... Read Article

    An Approach to Managing Viral Marketing

    Most people in the marketing business will have heard of viral marketing, and some will have even attempted to create a "viral." ... Read Article

    The Marketing Times Are a-Changin'

    Come gather 'round, marketers, wherever you roam. And admit that the waters around you have grown. And accept it that soon you'll ... Read Article

    Q&A: Mike Jacobs

    Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, eMusic and AA RP. ... Read Article

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