Archive | April, 2009

Tip of the Week

April 22, 2009

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Ann Smarty has a nice piece up discussing the different approach needed when researching keywords for an established site rather than a new one. Beginning with an analysis of referrals she describes a methodology that is simple and effective. Go take a look here.

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Mobile Advertising Options Explained

April 21, 2009

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In December Google launched their ad network for Android and iPhone, which allowed advertisers to target AdWords at mobile devices with full HTML browser capabilities. They now have a short video available explaining the differences between what they call standard and high-end mobile ads, the kinds of sites to which they may be linked and how you should choose between them.

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DoubleClick and Adify Announce Network-Building Tools

April 20, 2009

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ad:tech San Francisco begins today and, as if to celebrate, two of the major ad networks released news about increased value they are offering publishers and advertisers. It doesn’t look as though the ad network marketplace is going to get any less complicated or less dynamic in the near future.

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Domain Name Stupidity of the Week

April 18, 2009

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A couple of weeks ago Toys’R'Us paid $5.1 million to buy the Toys.com domain name. This should have been a great deal for them with their shiny new domain ranking fourth for the “toys” keyword, providing an estimated 25-40,000 click-throughs every day.

The only problem is, it appears that Toys’R'Us doesn’t employ anyone who actually knows about SEO. Within 10 days of the purchase, the Google ranking had gone.

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Microsoft PubCenter "Highly Complementary" to AdSense?

April 16, 2009

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Microsoft has spent years trying to build an effective competitor to AdSense without much success but there are new reports that a partnership with ad optimization network YieldBuild is showing promising results.

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Microsoft PubCenter “Highly Complementary” to AdSense?

April 16, 2009

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Microsoft has spent years trying to build an effective competitor to AdSense without much success but there are new reports that a partnership with ad optimization network YieldBuild is showing promising results.

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FTC Proposes New Guidelines for Product Reviews

April 14, 2009

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The Federal Trade Commission is suggesting that bloggers and social media users who express false statements about products they promote should be held liable. This could be a big deal for affiliates, publishers or social media users who, if these proposals come into effect, will need to take the same sort of care as do print publishers and infomercial producers.

This is part of a review carried out by the FTC’s advertising-practices division in an effort to “update guidelines that are 30 years old.” The FTC commissioners will be voting on the proposals later in the summer.

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Everyone On The Planet Tweeting?

April 12, 2009

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Last week we noted that Twitter was going crazy and that we hadn’t even seen March’s stats yet. Well now we have.

Twitter more than doubled its US unique visitors in March.

That’s right. Think back to four long weeks ago when you thought that Twitter might have peaked and that everyone you knew had jumped on the bandwagon. Well, now there are twice as many of those people. 9.3 million, in fact.

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Amazon Pulls Back From Affiliate PPC

April 10, 2009

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Following last week’s news of Amazon suddenly shutting down referral fees to affiliates resulting from PPC traffic, discussion seems to have moved to a recognition that much of the traffic about which Amazon was concerned was not resulting from PPC arbitrage on keywords but instead may have been a product of trademark squatting.

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