• Welcome to mThink.com: marketing, mobile and more

    Welcome to mThink.com, the new center for marketing thought-leadership. We have exciting plans for the future, bringing together several independent initiatives under ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

    Finally, Advertisers Can Calculate Real ROI From Digital Advertising

    Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

    Lessons From Online Practice: New Advertising Models for All Media

    The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

    B-to-B Online and Interactive Marketing: Cutting Through The Hype

    Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

    Sponsored Search

    Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

    Web Analytics: The Non-Scary, Non-Techie Version

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    A Manifesto for Integrating Social Media Into Marketing

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

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